Retail Institutions by Store-Based Strategy Mix

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Retail Institutions by Store-Based Strategy Mix

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1. Chapter 5 Retail Institutions by Store-Based Strategy Mix

2. Chapter Objectives wheel of retailing, scrambled merchandising, the retail life cycle, explains retail strategy mixes

3. Chapter Objectives how retail strategy mixes are evolving store-based strategy mixes food-oriented retailers general merchandise firms

4. Retailer Strategy Mix firm’s particular combination of: store location, operating procedures, goods/services offered, pricing tactics, store atmosphere, customer services, promotional methods

5. Earning Destination-Retailer Status price-oriented cost efficient upscale convenient dominant assortment superior customer service innovative or exclusive

6. Figure 5-1: The Wheel of Retailing

7. Figure 5-2: Retail Strategy Alternatives

8. Figure 5-3: Scrambled Merchandising by a Shoe Store

9. Retail Life Cycle Retail institutions pass through identifiable life stages introduction growth maturity decline

10. Figure 5-4: The Retail Life Cycle

11. How Retail Institutions Are Evolving Mergers, Diversification, Downsizing Cost-Containment Value-Driven Retailing

12. Mergers, Diversification, and Downsizing Mergers: combination of separately owned firms (e.g., Movie Gallery and Hollywood Entertainment)

13. Mergers, Diversification, and Downsizing Diversification: retailers become active in businesses outside their normal operations (e.g., Limited Brands)

14. Mergers, Diversification, and Downsizing Downsizing: unprofitable stores are closed or divisions are sold off (e.g., Kmart)

15. Methods for Cost Containment Standardizing procedures, store layouts, store size, product offerings

16. Methods for Cost Containment Using secondary locations Placing stores in small communities Creatively financing inventories

17. Methods for Cost Containment inexpensive construction materials simple fixtures & displays refurbished equipment

18. Methods for Cost Containment cooperative buying cooperative advertising

19. Table 5-1: Store-Based Retail Strategy Mixes Food-Oriented Convenience store Conventional supermarket Food-based superstore Combination store Box (limited-line) store Warehouse store

20. Table 5-1: Store-Based Retail Strategy Mixes General Merchandise Specialty store Traditional dep’t Full-line discount store Variety store Off-price chain Factory outlet Membership club Flea market

21. Convenience Store Strategy Mix

22. Convenience Store

23. Conventional Supermarket Strategy Mix

24. Conventional supermarket

25. Food-Based Superstore Strategy Mix

26. Food based superstore

27. Figure 5-7: Supermarkets Have Come a Long Way

28. Combination Store Strategy Mix

29. Box Store Strategy Mix

30. Box Stores

31. Warehouse Store Strategy Mix

32. Warehouse Store

33. Specialty Store Strategy Mix

34. Specialty stores

35. Figure 5-8: Old Navy – A Discount Power

36. Traditional Department Store Strategy Mix

37. Traditional Department Stores

38. Full-Line Discount Store Strategy Mix

39. Full Line Discount Store

40. Variety Store Strategy Mix

41. Variety Stores

42. Off-Price Chain Strategy Mix

43. Off-Price stores

44. Factory Outlet Strategy Mix

45. Outlet centers

46. Membership Club Strategy Mix

47. Flea Market Strategy Mix

48. Flea Markets

49. The end

50. Figure 5-5: west elm from Williams-Sonoma

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