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New role of APMCs In the context of liberalisation for direct marketing, private market yards, and contract farming

New role of APMCs- outline of the presentation. Shift from salesmanship to marketing Dealing with Service product-intangibility,simultaneityMarketing extensionPromotion of direct marketing, contract farming, processing- leading to export, better returns to farmers, reduction of transaction costs etc.Promotion of grading and standardisationMaking the traders association responsible GAP,HACCP,GHP,traceability etc. especially from export point of viewProfessionalisation of managementTran9440

MikeCarlo
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New role of APMCs In the context of liberalisation for direct marketing, private market yards, and contract farming

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