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Importance of Information. Information technology is fundamental to the success of any businessThe information that is collected and/or assembled in any business is as valuable a resource as capital or peopleInformation may cover:Market trendsBuying preferencesCustomer profilesIt may be processed, summarised, and analysed by computers before being used by managers as the basis for decision-makingAs discussed earlier, information must be:AccurateCompleteUp-to-date.

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