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Beautiful Downtown Chelsea We currently sell to over 1800 college and university bookstores across the U.S. and Canada. The military is our biggest market. The United States Navy is our single biggest customer. We ship teddy bears to military bases all around the world.

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We currently sell to over 1800 college and university bookstores across the u s and canada l.jpg
We currently sell to over 1800 college and university bookstores across the U.S. and Canada.




The clock tower complex bringing new life to chelsea partnering with mckinley properties l.jpg
The Clock Tower Complex is our single biggest customer.Bringing new life to Chelsea.Partnering with McKinley Properties.


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Outside new facility is our single biggest customer.


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Inside the Warehouse is our single biggest customer.


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Inside the new store is our single biggest customer.


Inside store with world record flag l.jpg
Inside Store with world record flag is our single biggest customer.


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Inside store showing shipping door. is our single biggest customer.


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KEY TOPICS is our single biggest customer.

  • Create promotions and newsworthy events

  • Use the media for exposure

  • Target Groups to market to

  • Leverage Big Brother Alliances (for us it’s Jiffy Mix and some well known causes)

  • Use Blue Chip Customers to gain credibility (for us it’s the United States Navy)


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Our Willie Wonka… is our single biggest customer.R. Emmett Turner, Founder


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Fact Sheet for Grand Opening is our single biggest customer.

Fact Sheet for Grand

Opening event on

June 3rd, 1996.

Mailed to all media

Contacts in region.


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Magical Destination Postcard is our single biggest customer.



World s largest real teddy bear l.jpg
World’s Largest Real Teddy Bear is our single biggest customer.


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Great Bear Cub Run Poster is our single biggest customer.


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The Start is our single biggest customer.

  • Ready,

    Set,

    Go!


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The Great Bear Cub Run is our single biggest customer.

  • Kids dashed thru the warehouse grabbing as many teddy bears as they could!


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This is a very special little boy. is our single biggest customer.


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More than she can handle is our single biggest customer.


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The Finish Line! is our single biggest customer.


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Design A Teddy Bear Poster is our single biggest customer.


Design example l.jpg
Design example is our single biggest customer.


Join the teddy bear club postcard l.jpg
Join the Teddy Bear Club Postcard is our single biggest customer.


Stuff your own teddy bear l.jpg
Stuff your own Teddy Bear is our single biggest customer.


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Learn the History of the Teddy Bear is our single biggest customer.


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4 is our single biggest customer.th of July Promotion- “10,000 Flags”


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World’s Largest Teddy Bear Flag is our single biggest customer.


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World Record Promotion is our single biggest customer.


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Find a cause and tie in to it. is our single biggest customer.CTBC started the Helper Club,we support area hospitals, Toys For Tots, World Wildlife Fund, breast cancer awareness, children’s cancer research, and other kid related causes.


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We’re in a unique position to give. is our single biggest customer.

  • Because of our product line, we realized pretty early that we can do some good.

  • CTBC gives a few thousand teddy bears away every year to causes that help children, including big donations to families of 911 and hurricane Katrina victims.

  • This in some cases resulted in publicity worth more than the value of the cost of goods.


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Partner with other groups and companies. Leverage equity. is our single biggest customer.Partnerships help each other by leveraging exposure, advertising dollars, and people.Ask Yourself, What can I bring to the party?


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We partnered with other local businesses to create a “Bakers and Bears Tour” that we promoted with tour bus operators and senior groups across a four state region. We laid out an itinerary for a full, fun-filled day.



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Who is our target demographic? other events and set up a booth.Who can we partner with? (Hint: start local)What do we stand for? (i.e. Small Town America, Gateway to the Great North, etc.)What do we represent? What does our town have that we can leverage?

Questions to ask yourself:


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Start with what you have. other events and set up a booth.Network with those you already know.Start small, let it grow and take on a life of it’s own.


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Relavent Terms: Lifestyle environments, experiential marketing, creating memories.Experiential Marketing for the CTBC means we go out to other venues and let kids stuff and dress bears- to have an experience.Creating memories, and word of mouth endorsement, is key to success. Word of mouth influences 90% of product trials.


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Offer Tours and Classes! marketing, creating memories.Education is a memorable experience, and creates loyal, knowledgeable fans of your business, organization or community.


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Factory Tours Win Loyal Fans! marketing, creating memories.


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Interpretive Centers marketing, creating memories.Content Based Attractions.The interpretation tells the story. It tells you how to relate to the attraction. It makes the connection, and makes the attraction relavent.

It answers the question…Why would the customer care?


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Good museums and attractions, like the Henry Ford, are not only entertainment incorporating education, but they become escape immersions that actually take you into a period in time. You experience history on a different level, you become part of it.


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At the Chelsea Teddy Bear Company we try to make you feel like you are a part of this company, and you are involved in what we create here.


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