Tourism in ireland observations on the impact of european union funding and marketing strategies
1 / 28

Tourism in Ireland: - PowerPoint PPT Presentation

  • Updated On :

Tourism in Ireland: Observations on the Impact of European Union Funding and Marketing Strategies. Karen Volkman & Ray Guydosh Plattsburgh State University of New York ASAC 2001, London, Ontario. Introduction. Transformation of Ireland to . Celtic Tiger. Book of Kells. Observations.

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

PowerPoint Slideshow about 'Tourism in Ireland:' - Michelle

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Tourism in ireland observations on the impact of european union funding and marketing strategies l.jpg

Tourism in Ireland:Observations on the Impact of European Union Fundingand Marketing Strategies

Karen Volkman & Ray Guydosh

Plattsburgh State University of New York

ASAC 2001, London, Ontario

Introduction l.jpg

Transformation of Ireland


Celtic Tiger

Book of Kells

Republic of ireland tourism research objectives l.jpg
Republic of Ireland Tourism Research Objectives

  • Objectives and Funding from ERDF

  • Labour Market Sector Employment/Growth

  • Tourism Sectors: Focus on Heritage

  • Expansion of Overseas Markets

    with Emphasis on Canada

History of tourism research in the republic of ireland l.jpg
History of Tourism Research in the Republic of Ireland

  • Tourism Not Recognized until 1980’s in EU

  • Pearce (1992) Study

  • Role of the Union in the Field of Tourism (1995)

  • CCSB Mapping Study - Queens U. Belfast (2000)

European regional development fund l.jpg
European Regional Development Fund

  • Created in 1975

  • Funding Programs

    1975-88, 1989-93, 1994-99, 2000-06

  • Objective One Countries

    Greece, Portugal, Spain, Ireland

Objective one regions l.jpg
Objective One Regions

  • “Promoting the development and structural

    adjustment of regions whose development is

    lagging behind.”


  • Eligibility: GDP for Three Years Prior to 1993

    was < 75% of EU Average

Pearce 1992 erdf 1975 88 l.jpg
Pearce (1992) ERDF 1975-88

  • All EU Tourism received 1.9% Funding

  • Ireland received 2.4% of this amount

  • Ireland Didn’t Receive Any Funding for

    Tourism Until 1984

  • Little Funding for Tourism in any

    Objective One Countries During This Programme

Green paper 1995 l.jpg
Green Paper (1995)

  • Support improvement in the quality of tourism by

    taking greater account of trends in tourism demand

  • Encouraging diversification of tourist activities

    and products by improving competitiveness

  • Incorporating the concept of sustainable and

    balanced growth into tourism by taking greater

    account of the cultural environmental dimensions

Irish gdp background l.jpg
Irish GDP Background

  • Republic GDP increased from 60.8 (PPS) in 1986

    to 96.5(PPS) in 1996

  • Republic GDP increase much greater than other

    Objective One Countries

  • EU GDP Remained Constant

  • Republic GDP increased by 6.2%

Link unemployment rates to tourism industry l.jpg
Link Unemployment Rates to Tourism Industry

  • Unemployment Rate in 1985 is 18%

  • Unemployment Rate 1997 is 10.1%

  • Irish Tourism is Labour Intensive

  • 78% Lodging Facilities Have < 40 Rooms

Women in labour force l.jpg
Women in Labour Force

  • 105,000 New Employees Needed

  • 58% Employment Women 25-54

  • Homemakers Tax Free Allowance of

    IR£2000 for First Three Years

Irish tourism niche l.jpg
Irish Tourism Niche

  • Tourism is 14% EU GDP

    and 14.6% of EU Workforce

  • Competition European “Sun Holiday”

  • Must Make Distinctive Sell to European and

    North American Markets

Irish ancestry l.jpg
Irish Ancestry

  • Global “Irish Diaspora” = 70 million

  • Acquisition Irish Citizenship

  • Growth North American Tourism

    • 1988 419,000 Visitors

    • 1998 858,000 Visitors

Irish image abroad l.jpg
Irish Image Abroad

  • Craic and a Pint of Guinness

  • One of Lowest Population Densities in EU

  • Tourism Brand Ireland (TBI)

    “A Green and Pleasant Land”

Irish heritage tourism definition brown and stevens 1996 l.jpg
Irish Heritage TourismDefinition Brown and Stevens (1996)

  • Indigenous and unique in representation of

    an area’s history

  • Enliven, enrich, and animate those naturally

    occurring themes and storylines

  • Relatively stable base visitor activity

  • Innate appeal for overseas markets

Erdf heritage funding l.jpg
ERDF Heritage Funding

  • 24% for 1975-88 Program to Museums,

    Historic Centers, and Restoration

  • 1994-99 Program 25% to

    Heritage Tourism Model

Current tourism market bord failte 1998 l.jpg
Current Tourism MarketBord Failte 1998

  • UK 3,199,000 Visitors

  • Europe 1,255,000 Visitors

  • North America 858,000 Visitors

Development of canadian tourism market to ireland l.jpg
Development of Canadian Tourism Market to Ireland

  • Irish Descendents in Canada

  • 1991 Census: 3,780,000 Canadians

    of Irish Heritage

  • Irish are Fourth Largest Ethnic Group in Canada

Foot and mouth l.jpg
Foot and Mouth

  • Images in Canada

  • Newspaper Advertisements from CFIA

  • Advertisement Campaign:

    Ireland Open for Travel

Slide26 l.jpg

Prince Charles steps onto a disinfectant mat as a precaution against foot-and-mouth disease

upon his arrival at the Ottawa airport in Ontario Wednesday, April 25, 2001.

(AP Photo/CP, Jonathan Hayward)

Reflections l.jpg
Reflections against foot-and-mouth disease

  • By 1990’s Tourism Importance of Tourism to National Economies Recognized by EU

  • Ireland Used ERDF Funding to Increase its Tourism Plant:

    Genealogy, Green Image, and Heritage

  • Combat FMD Image in North America Critical

Tourism in ireland observations on the impact of european union funding and marketing strategies28 l.jpg

Tourism in Ireland: against foot-and-mouth disease Observations on the Impact of European Union Fundingand Marketing Strategies

[email protected]

[email protected]

Plattsburgh State University of New York