Microsoft ® Expression ®. http://www.msdnevents.com/. Agenda. User Experience Expression Web. Design Happens User Experience. “Questions about whether design is necessary or
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“Questions about whether design is necessary or
affordable are quite beside the point: design is inevitable. The alternative to good design is bad design, not no design at all.”
ROI of UX in software applications?
Measuring UX ROI
(end user behaviors / benefits)
Ease of Use
Optimized form factors
Legibility / Readability
Relevance / Contextualization
Graphics & Media
Higher Fidelity Information
Hardware & Printing Integration
Photo Site with ASP.NET “Atlas”
North Face Web
North Face Web Richer
North Face Experience
Ubiquitous, Cross-Platform, Browser Based
Degrees of User Experience
Better information design
Full platform integration
A professional design tool to createsophisticated standards-based Websites which deliver compelling user experiences.
A professional illustration, painting, and graphic designtool to create compelling designsfor on-screen, web, and application user interfaces.
A professional design tool to create engaging, rich user interfaces for desktop applications and the web which deliver next generation user experiences on Windows Vista.
Introduction to Expression Web
Standards Based Websites,
CSS Based Layout, formatting and styles
Rich Data Presentation
Reporting and Deployment
The Microsoft Expression family of products allow professional designers to collaborate with developers to create superior UX for Windows and the Web.