Hybrid Vehicles in Sustainable Motorsport. Stephen Lambert. Overview. Project Introduction Customer Requirements Initial Survey Conjoint Analysis Results Hybrid Architectures Simulation Design Architecture Selection Battery Power Selection. Introduction.
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Ask people what they want, and they say, “the best of everything.”
Ask what they would like to spend; they say, “as little as possible.”
Attribute Importance = (Attribute Utility Rage / Total Attribute Utility Range) x 100%