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Great Web 2.0 software. D95922007 張經略 D95922015 曾思遠. Outline. What is Web 2.0 Characteristics of Web 2.0 Some great Web 2.0 softwares Google Adwords Snap Preview SOHO Office Suite Google Analytics. What is Web 2.0?. Changes in the ways the Web is used

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Great Web 2.0 software

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Great Web 2.0 software

D95922007 張經略

D95922015 曾思遠


Outline

  • What is Web 2.0

    • Characteristics of Web 2.0

  • Some great Web 2.0 softwares

    • Google Adwords

    • Snap Preview

    • SOHO Office Suite

    • Google Analytics


What is Web 2.0?

  • Changes in the ways the Web is used

  • Emphasizes online collaboration and sharing among users


Characteristics of Web 2.0 (1/3)

  • Network as a platform

  • Services, not packaged software

  • Web applications are like desktop ones

    • Ajax v.s. static HTML content: page-reloading problem


Characteristics of Web 2.0 (2/3)

  • Harnessing collective intelligence

    • Wikipedia, Amazon.com, collaborative spam filtering, SourceForge.net, blogging, RSS, permalink

  • Web sites are no more isolated information silos


Characteristics of Web 2.0 (3/3)

  • Continuous and seamless update of software and data

    • The perpetual beta, users as real-time testers or co-developers


Great Web 2.0 Softwares

  • Advertisement

    • Google Adwords

  • Webpage Preview

    • Snap

  • Online Office

    • ZOHO Office Suite

  • Web Site/Blog Analytics

    • Google Analytics


Google Adwords

  • Offers pay-per-click advertising

  • Competitors:


Snap Preview

  • A Web 2.0 service

  • Succinct and elegant function on your web

  • A different marketing perspective

  • Quite easy to use


Snap Preview: Business Strategy

Provide the preview service

Snap

WebProvider

Advertisement effect

Use the preview service

User


ZOHO Office Suite

  • Easy to sign up interface

  • Easy to share the document in the internet

  • Lots of different functions


Google Analytics

  • To analyze your customer about:

    • How they find your website

    • How they interact with your website

  • Provide the information for you to improve the website then you’ll have more customers


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