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Chapter 7. Shopping and ORM Solutions. Agenda. Online Shopping Electronic Software Distribution Configurator Tools Operational Resources Management Pricing on Internet. Online Shopping. Business requirements Setting up consideration Tracking customers Process orders Administration

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chapter 7

Chapter 7

Shopping and ORM Solutions

agenda
Agenda
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
online shopping
Online Shopping
  • Business requirements
  • Setting up consideration
  • Tracking customers
  • Process orders
  • Administration
  • Software feature
  • Software selection
business requirements
Business Requirements
  • Select products
  • Proper image of the online shop
  • Cross-selling and cross-promotion
  • Implementing method
    • In house
    • Outsourcing
    • ISP hosting
setting up consideration
Setting Up Consideration
  • Competent employees
  • Tracking customer
  • Proper logistics partner and bank
  • Software selection
  • Additional features
    • Auto-responder
    • Chat room
    • Newsgroup
    • Automatic search engine
    • configurator
tracking customers
Tracking Customers
  • Basic authentication
    • Login and password
  • Cookies
  • Domain name
  • IP address
  • Personalized URLs
  • Strong authentication
    • Digital certificates
process order
Process Order
  • Shopping basket
    • Add and delete items
    • Change amount
  • Order method
    • Web page
    • E-mail
    • Fax
    • Telephone
    • Normal mail
process order8
Process Order
  • Payment System
    • Security for credit card: secure socket layer (SSL) and secure electronic transaction (SET)
    • Paper and electronic cheques
    • Invoice
    • Cash on demand
  • Automatic acknowledgements
    • E-mail
    • Fax
process order9
Process Order
  • Discount calculation
  • Tracking
    • Order status
    • Customer feedback
administration
Administration
  • Update product & price
    • Online
    • Off line
  • Database integration
    • Entire buying process
    • Marketing research
    • Inventory management
  • Availability
    • Peak time
  • Prioritization
    • Customers
software feature
Software Feature
  • Database
  • Shopping basket
  • Order and payment process
  • Payment
  • Reporting
  • Search engine
  • Web design templates
  • Terms and conditions
  • Interfaces
    • Existing databases
    • Enterprise and legacy applications
software selection
Software Selection
  • Criteria
    • Type: hosting or product
    • Platform
    • Price
    • Feature
    • Others?
  • Product
    • HP Emporium
    • IBM Net.Commerce
    • Microsoft Commerce Server
agenda13
Agenda
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
electronic software distribution
Electronic Software Distribution
  • Benefit
  • Problem & strategy
benefit
Benefit
  • Reduce cost
    • Shipping
    • Duplication
    • Delivery
    • Inventory
  • Flexible pricing strategy
    • Concurrent licenses: database management systems
    • Licensed periods: shareware or tryware or digital certificates
    • Licensed session or time: hotel installation
problem strategy
Problem & Strategy
  • Pirating
  • Digital infrastructure strategy
    • Compression format (FlashPix)
    • Copy prevention (cSafe)
    • Devices (ImageLock)
  • Implementing consideration
    • Easy to use (no. of installation, updating)
    • No additional hardware
agenda17
Agenda
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
configurator tools
Configurator Tools
  • Help customer to configure the desired product
  • Benefits
    • Reduce technical people in pre-sales and sales
    • Reduce the return rate
    • Reduce time requirement
  • Products
    • BT Squared Technologies
    • Trilogy
agenda19
Agenda
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
operational resource management
Operational Resource Management
  • Digitizing the paper based operational resource management
  • Benefits
    • Reduce transaction cost and price
    • Track order
    • Centralized control
  • Features
    • Administration tool: non technical person
    • Catalogue support: multiple suppliers
    • Search engine
    • Enterprise integration
    • Localization: price and product
    • Reporting
    • Workflow
operational resource management21
Operational Resource Management
  • Products
    • Commerce Chain by Commerce One
    • Netscape CommerceXpert
agenda22
Agenda
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
pricing on internet
Pricing on Internet
  • Advertising pays the product
  • Buyer’s willingness to pay
  • Transaction costs based billing
slide24
How do you use ESD and configurator in your organization to improve operation efficiency?
  • Can you think the major features which are needed when you select a ORM tool?
  • How does these new Internet pricing affect the traditional business?
points to remember
Points to Remember
  • Online Shopping
  • Electronic Software Distribution
  • Configurator Tools
  • Operational Resources Management
  • Pricing on Internet
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