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Astrobotic Technology, Inc. Sponsorship Overview. Contents 2: Price summary 3-4: Introduction Types of sponsorships: 5: Title 6: First Driver 7: Communications 8: Computing 9: Education 10: Video Co-Host 11: Payload 12: 3D experience 13: Photo/Video 14: Music 15: Art

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Astrobotic Technology, Inc.

Sponsorship Overview

  • Contents

  • 2: Price summary

  • 3-4: Introduction

  • Types of sponsorships:

  • 5: Title

  • 6: First Driver

  • 7: Communications

  • 8: Computing

  • 9: Education

  • 10: Video Co-Host

  • 11: Payload

  • 12: 3D experience

  • 13: Photo/Video

  • 14: Music

  • 15: Art

  • 16-17: Schedule

  • 18: Details

  • 19: Contact information

  • Background slides

  • 20-21: Management

  • 22-23: X Prize

  • 24-28: Technologies

  • 29-33: Business



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  • A robot expedition to the Moon in 2011

  • Apollo 11 video licensed tonetworks and marketers

    • Robot answers questionsvia voice and e-mail

    • Sponsors put theirproducts into the story

  • Lunar data sold to space agencies & contractors


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Benefits for all major sponsors

Hospitality at Mission Control

“Skybox” at Mission Control to entertainprospects and show how sponsors’ products are used in Moon exploration

Time for sponsors and guests to remotely drive the rover on the Moon

Similar hospitality venues at events such as terrestrial field trials

Products and services showcased

Sponsor stories part of reality TV shows, documentaries, on-the-Moon telecasts

Additional visibility on Astrobotic Web site, merchandise (clothing, posters, etc.)

3D ride-film for theme parks and science centers runs for years after the landing


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Title Sponsor

  • Company’s name becomes part of the adventure

    • “The [Sponsor] Tranquility Trek” or “The [Sponsor] Expedition.”

    • Company also names the robot, for the company or via a public contest

    • Sponsor name watermarked on the HD video imagery

  • Contest can select customers for the “Away Team”

    • Prior to field trials in 2010, the title sponsor can conduct a contest to select people to join the “Away Team” supervising the tests

  • Title of the Launch Day party at Cape Canaveral

    • Includes several thousand tickets to the Launch Day party

  • Sponsor executives (and special customers or vendors) will have two hours collectively to control the robot and drive on the Moon

  • The company’s logo will have 16% of Astrobotic’s logo space

  • Price: $1m in 2009, $2m in 2010 and $5m at landing


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Driving Sponsor

  • Sponsor picks the first person to drive on the Moon

    • Winner is the first to drive by remote control across the lunar surface

    • Contests to find the best lunar driver become part of the story covered by TV and print journalists in the months prior to the Moon shot

    • Global audiences in the hundreds of millions see the Sponsor’s winner enjoying the thrill of space exploration

    • Possible: Sponsor customers collectively “vote” via Web / phone on driving direction

  • Dozens of national contests

    • The Sponsor also can select individual country winners, such as the “First German” and “First Brazilian” to Drive on the Moon

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 16% of Astrobotic logo space

  • Price: Price: $1m in 2009, $2m in 2010 and $5m at landing


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Communications Sponsor

  • Sponsor showcases its technology on the Moon

    • Talking robot treks to historic Apollo 11 site

  • Exclusive e-mails and texts via the Moon

    • Each message “postmarked” with the lunar image seen by the robot when it relayed the message – perfect for visual handsets like the iPhone or BB Storm

  • Exclusive call-the-robot feature

    • Customers can chat with the robot exclusively via Sponsor’s cell phones or network

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 12% of Astrobotic logo space

  • Price: $700K in 2009, $1.5M in 2010 and $2.8 million at landing


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Computing Sponsor

  • Sponsor showcases its technology on Moon mission

    • Products are shown being used to carry out the Trek

  • Live copies of Mission Control screens

    • Real-time data feeds from the Moon robot will go to Mission Control and out on the Web to individual computers running the sponsor’s software

  • Premium access to HD and 3D video

    • Sponsor’s customers will get the most hours of lunar video, delivered to their computers and/or Web TV devices (Apple TV, TiVo, etc.)

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 8% of Astrobotic logo space

  • Price: $600K in 2009, $1.2m in 2010, $2.2 million at landing


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Education Sponsor

  • Sponsor owns all educational outreach - K to Grad School

    • Teaching aids: from comic books to posters to DVDs

    • Branded education-themed Web site produced by Astrobotic

    • Tech tutorials featuring the Sponsor’s products (if the Sponsor is a tech company)

  • Lunar internships and scholarships

    • Competitions to select most promising high school and college students; these will give the sponsor exposure and access to top-level talent

    • Astrobotic provides hands-on learning experiences

    • Scope decided by sponsor (national or worldwide, and number of awards given)

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 8% of Astrobotic logo space

  • Price: $600K in 2009, $1.2m in 2010, $2.2 million at landing


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Video Co-Host Sponsor

  • Contest to pick co-host for global TV and Web event

  • American Idol combined with Amazing Race

    • Leading up to launch, contestants roam theworld preparing video segments about the Moon’s future and the Trek, presenting them in an engaging and telegenic way

    • Best communicator is teamed with aprofessional to host on-the-Moon events

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to drive on the Moon

  • Sponsor logo will have 8% of Astrobotic logo space

  • Price: $600K in 2009, $1.2m in 2010, $2.2 million at landing


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Payload Sponsor

  • Example:

  • Kindle or Sony Reader with 1000 books picked in Web vote

    • Pre-contest contest: should the books be the most important ever written, the most important for starting a new world, or the best reads for lunar vacation?

  • Example:

  • Express Letter to the Future Colonists

    • A FedEx or UPS letter with thoughts for future lunar settlers

    • Random drawing, selected by judges, or selected by vote

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to drive on the Moon

  • Sponsor logo will have 8% of Astrobotic logo space; payload included is 8 ounces

  • Price: $600K in 2009, $1.2m in 2010, $2.2 million at landing


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3D Sponsor

  • Trek sends first video from planetary robot – in HD and 3D!

  • Sponsor distributes paper glasses to see stereo on Web, TV

    • Sponsor can be mass marketer

      • “Buy specially marked packages” or “Visit a showroom to get free pair”

    • Sponsor can be involved in promoting 3D tech

      • “Sample lunar 3D with paper glasses, then come to the theater for the real deal”

    • Web addresses printed on 3D glasses get >80% visit rates

  • Sponsor executives (and special customers or vendors) will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 6% of Astrobotic logo space

  • Price: $400K in 2009, $800K in 2010, $1.8 million at landing

  • plus production cost of glasses (7-10 cents each)


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Photo-Video Sponsor

  • Sponsor will show the Moon to the world

    • Global media event features a talking robot trekking to historic Apollo 11 site

  • Camera pointing controlled from Earth

    • Rover has two wide-angle stereo cameras and a telephoto camera

  • Customers become Chief Photographer/Videographer

    • Winner(s) get “all access passes” to field trials, mission control

    • Winner(s) take control of robot to set up lunar photo shoot

  • Sponsor executives (and special customers or vendors) also will have 30 minutes collectively to control the robot and drive on the Moon

  • Sponsor logo will have 6% of Astrobotic logo space

  • Price: $400K in 2009, $800K in 2010 and $1.8 million at landing


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Music Sponsor

  • Sponsor will premiere new song from the Moon

    • First new music beamed from another world

  • Worldwide PR platform

    • Global spotlight to introduce new artist, new band or new album

    • New music and artist become featured part of the Trek story

  • Opportunity for direct sales

    • Web-based advance sales for first-day access to new song

    • Download of song plus real-time streaming as it is received from the Moon

    • Live streaming feature on Premier Day defeats music piracy

  • Sponsor executives and artist(s) will have 30 minutes collectively to control the robot and drive on the Moon

  • Price: $500K plus percentage of the direct sales revenue


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More options: Sponsoring Art on the Moon

  • Deliver nano-scale art objects

  • Deliver inflatable sculpture and/or replacement for US flag

  • Draw image in soil with wheels(The Etch-a-Sketch sponsorship)

Prices commensurate with other sponsorships and the technical complexity of each option


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Sponsorship Details

Sponsors will receive category exclusivity.

Education, 3D and other sponsorships with variable fulfillment goals (number of scholarships, number of posters, number of 3D glasses) will have these costspaid by sponsor at Astrobotic cost plus 20% overhead, after sponsor approves the costs and the level of effort it desires.

Video rights for the Google Lunar X Prize are controlled by the X Prize Foundationunder rules still being formulated; if the final rules don’t suit Astrobotic and itssponsors, the company can still control the video rights to the Apollo 11 part of the Trek if it forgoes the bonus for visiting a historic site.

The Google Lunar X Prize rules require that 50% of any available logo space ona rover, lander and launch vehicle be reserved for Google and the X Prize Foundation.The percentages of logo space listed on the charts apply to the Astrobotic halfof the available logo space: “16% of Astrobotic’s logo space” is equal to 8% of the total logo space on the rover, lander and launch vehicle.


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Dr. Red Whittaker – Founder/Chairman

Driverless SUV

Meteorites in Antarctica

Volcanowalker


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Professional Management / Influential Board of Directors

John Kohut

CEO

Senior Raytheonspace program manager; led major Defense acquisitions

David Gump

President

Created comml.activities on theInternational Space Station

Mark Kiley

CFO

$2B experience in buying, selling and advising on transactions

William Readdy

Astronaut, former NASAAssociate Administrator

Paul O’Brien

Former Chairman ofNew England Telephone

Paul Pelosi Jr.

Investor,strategy consultant

Dr. Khalid Al-Ali

Leads NASA fundedprojects; led Qatar infrastructure dev.


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Win up to $25 million for 500 m traverse with HD video

Created Astrobotic Technology Inc.

- Surface data has high value immediately

- Robotic services will be high value indefinitely

- Astrobotic develops once and flies often

Logos are reversed so they will read correctly when seen via two mirrors above front wheels


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Technology competitions lead to new industries

Lindbergh’s Orteig Prizeleads to trans-oceanic airlines

Computer defeats grand master, leads to computer game industry

Ansari X Prize leads to Virgin Galactic space travel

Prize for robot mission spurs lunar enterprise


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Proven Systems and World Class Partners

Athena II Booster

Lander

Red Rover

Upper Stages

(Star-24C/Star-37FM)


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Robot field-tested at diverse locations

Vacuum chamber tests parts

Traction tested in simulated lunar gravity using counter-weighted boom


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Early Achievement:Research Contract for NASARobotic preparation of landing sites


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Contact

David Gump

President

david.gump@astrobotictech.com

412-682-3282

4551 Forbes Avenue, Suite 300Pittsburgh, PA 15213

www.astrobotictech.com


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