2006 governor s conference on tourism
Download
1 / 28

2006 Governor - PowerPoint PPT Presentation


  • 214 Views
  • Uploaded on

2006 Governor’s Conference on Tourism. Cultural and Heritage Tourism. The Market for Cultural & Heritage Tourism. A recent influx of inbound tourism has been spurred by an economic shift that benefits the dollar exchange.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '2006 Governor' - Michelle


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
2006 governor s conference on tourism l.jpg

2006 Governor’s Conference on Tourism

Cultural and Heritage Tourism



Slide3 l.jpg

  • A recent influx of inbound tourism has been spurred by an economic shift that benefits the dollar exchange.

  • We need to focus on not just getting the inbound tourist, but also getting Americans to spend their money on vacations here giving them a quality experience.

  • The traveler is changing. What are we doing to satisfy the new traveler?


Geotourism l.jpg
GEOTOURISM economic shift that benefits the dollar exchange.

  • Tourism based on geographical character

  • Geotourism: Tourism that sustainsor enhancesthe geographical character of a place, its environment, culture,aesthetics, heritage and thewellbeing of its residents.


Strategy l.jpg
Strategy economic shift that benefits the dollar exchange.

UNITES everything that goes into a character of place

To the visitor it is all on package

Makes the trip memorable

Roger Dow “We shouldn’t be talking about tourism satisfaction we should be talking about tourism enthusiasm.”


Geotourism6 l.jpg
Geotourism economic shift that benefits the dollar exchange.

  • Integrity of Place

  • Market Selectivity

  • Market Diversity

  • Tourist Satisfaction

  • Community involvement

  • Interactive interpretation

  • Evaluation


Sense of place l.jpg
SENSE OF PLACE economic shift that benefits the dollar exchange.

  • What makes a sense of place?

  • Can you tell where you are?

  • Or are you anywhere USA?


Glacier national park l.jpg
Glacier National Park economic shift that benefits the dollar exchange.

  • Score:66 (Doing OK)

  • Glacier draws praise for scenery, ecological integrity and its historic open-top red busses. Needed restoration has begun for the Depression-era lodge buildings and the oft-crowded crumbling Going-To-The-Sun Road. Typically, panelists fret about global warming: “What will Glacier be called when there are no longer any Glaciers?” Also, “the area around the park needs sprucing up.”


Yellowstone national park l.jpg
Yellowstone National Park economic shift that benefits the dollar exchange.

  • Score 55 (Facing Trouble)

  • “Yellowstone, our oldest national park, faces some of the most serious threats--water quality, erosion, overuse, wildlife issues. The local community is informed and supportive” except perhaps for the controversial snowmobile proponents, lambasted by many panelists, with a minority mildly dissenting. “Teton is in better shape than Yellowstone, but both are overrun” except for Yellowstone’s big back country


Success l.jpg
Success economic shift that benefits the dollar exchange.

  • How do you measure success?

  • Yellowstone Park had nearly 3 million visitors per year.

  • Does it need more visitors?


Slide11 l.jpg

81% of U.S. Travelers Included Cultural/Arts/Heritage Activities At Least Once on Trips in Past Year

Source: TIA and Smithsonian Magazine


Cultural arts heritage or historic activities included on trips in past year of u s adults l.jpg
Cultural, Arts, Heritage or Historic Activities Included on Trips in Past Year(% of U.S. Adults)

Source: TIA and Smithsonian Magazine


161 million u s domestic person trips included cultural heritage tourism activities in 2004 l.jpg
161 Million U.S. Domestic Person-Trips Included Cultural/Heritage Tourism Activities in 2004

Including:

  • Historic Places, Sites, Museums (61%)* *Percent of Cultural/Heritage Travelers

  • Performing Arts (27%)

  • Cultural Events/Festivals (23%)

  • Art Museums/Galleries (13%)

Source: Travel Industry Association of America


Characteristics of travelers participating in cultural heritage activities l.jpg
Characteristics of Travelers Participating in Cultural/Heritage Activities

  • Longer durations

  • Greater use of air travel and rental cars

  • Greater use of hotel accommodations

  • Summer travel more prevalent

  • More activities per trip

  • Higher trip spending

Source: Travel Industry Association of America


Slide15 l.jpg

Other Activities Among Cultural/Heritage Travelers, 2004 Cultural/Heritage Activities

  • Shopping 46%

  • City/Urban Sightseeing 23

  • Outdoor Recreation 21

  • Rural Sightseeing 17

  • National/State Parks 17

Source: Travel Industry Association of America


Slide16 l.jpg

Cultural/Heritage Activities Among Overseas Visitors, 2004 Cultural/Heritage Activities

  • Visiting Historical Places 33%

  • Cultural/Heritage Sites 19

  • Art Gallery/Museum 19

  • Concert, Play, Musical 13

  • Ethnic/Heritage Sites 5

  • Visit American Indian

  • Communities 4

Source: Office of Travel & Tourism Industries


Trends stimulating growth in cultural heritage tourism l.jpg
Trends Stimulating Growth in Cultural/Heritage Tourism Cultural/Heritage Activities

  • Aging of population


Slide18 l.jpg

Percent Change in Population by Age, 2010/2000 and 2020/2000 Cultural/Heritage Activities

(Percent Change)

Source: U.S. Bureau of the Census


Trends stimulating growth in cultural heritage tourism19 l.jpg
Trends Stimulating Growth in Cultural/Heritage Tourism Cultural/Heritage Activities

  • Aging of population

  • Cultural/Ethnic diversity


Ethnic groups to grow to 50 of population by 2050 l.jpg
Ethnic Groups to Grow to 50% of Population by 2050 Cultural/Heritage Activities

% Distribution of Population

Source: U.S. Bureau of the Census


Trends stimulating growth in cultural heritage tourism21 l.jpg
Trends Stimulating Growth in Cultural/Heritage Tourism Cultural/Heritage Activities

  • Aging of population

  • Cultural/Ethnic diversity

  • Geographic shifts


Population growth most rapid in west 2020 2000 l.jpg
Population Growth Most Rapid in West, 2020/2000 Cultural/Heritage Activities

Source: U.S. Bureau of the Census


Trends stimulating growth in cultural heritage tourism23 l.jpg
Trends Stimulating Growth in Cultural/Heritage Tourism Cultural/Heritage Activities

  • Aging of population

  • Cultural/Ethnic diversity

  • Geographic shifts

  • Reprioritization of Values


Geotourism24 l.jpg
Geotourism Cultural/Heritage Activities

“Tourism that sustains or enhances the geographical character of the place being visited – its environment, culture, aesthetics, heritage and the well-being of its residents”

Source: TIA and National Geographic Traveler


Most promising geotourism clusters l.jpg
Most Promising Geotourism Clusters Cultural/Heritage Activities

  • Geo-Savvys 16.3 million

  • Urban Sophisticates 22.3 million

  • Good Citizens 19.9 million

  • Traditionals 16.1 million

  • Wishful Thinkers 21.2 million

  • Apathetics 17.6 million

Source: TIA and National Geographic Traveler


Trends stimulating growth in cultural heritage tourism26 l.jpg
Trends Stimulating Growth in Cultural/Heritage Tourism Cultural/Heritage Activities

  • Aging of population

  • Cultural/Ethnic diversity

  • Geographic shifts

  • Reprioritization of Values

  • Increasing International Tourism


The threat of generica l.jpg
The Threat of “Generica” Cultural/Heritage Activities

“The homogenization of the landscape through commercialization. If the destination begins to look like the origin, the visitor has every right to ask - why go.”

By Barry Pitegoff, VP – Research, VISIT FLORIDA


Www tia org l.jpg
www.tia.org Cultural/Heritage Activities


ad