Why study Motivation?. The WHY of behavior. Central to Psychology. See a behavior Looting in New Orleans Why did they do that? Hungry? Taking advantage of situation? Investigate the causes for action. Investigating a crime. Example: young lady found murdered Means Opportunity
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The WHY of behavior.
Example: young lady found murdered
Essential to sustain life (food, water)
Belonging to groups
Good study habits or luck?
help direct behavior
Example: send kids out to clear snow
now or “in a little while”?
shoveling or snow men?
shovel before you even ask (WOW)