tv news as a profit center
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TV News as a Profit Center. Function of news in society. To provide citizens with the information they need to make informed decisions about their lives. Loss leader Historical model of TV news Break even, but gain in other areas Profit center

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Presentation Transcript
function of news in society
Function of news in society

To provide citizens with the information they need to make informed decisions about their lives

slide3
Loss leader
    • Historical model of TV news
    • Break even, but gain in other areas
  • Profit center
    • News programming should be as profitable as entertainment programming
marta waller
Marta Waller

“Do you really care about a train derailment in Kentucky?”

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