Tourist behavior pattern and market profiles
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TOURIST BEHAVIOR PATTERN AND MARKET PROFILES. Japanese more than 12 million travelers a year less than 3% visit the Philippines travel in package tours More repeaters than first timers Speak very little English Wants Japanese food 4 to 5 days program only

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TOURIST BEHAVIOR PATTERN AND MARKET PROFILES

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Tourist behavior pattern and market profiles

TOURIST BEHAVIOR PATTERN AND MARKET PROFILES

  • Japanese

    • more than 12 million travelers a year

    • less than 3% visit the Philippines

    • travel in package tours

    • More repeaters than first timers

    • Speak very little English

    • Wants Japanese food

    • 4 to 5 days program only

    • Average age of travelers in their early 40’s


Cont japanese

Cont.. Japanese

  • Tipping is not practiced in Japan

  • Considers Philippines value for money

  • Loves Philippines seafood

  • Very safety-conscious (peace and order)

  • Time and health conscious

  • Office ladies newest travel trend setter

  • Workaholics, bath-consciousness, groupism, consensus mindedness, face-consciousness Epicurean dependency, ceremonial animal, defenseless Japanese, modest people


Koreans

Koreans

  • More are now traveling

  • Usually on multi-destination packages

  • More male than female travelers

  • Travel in package tours

  • Speak very little English

  • Wants Korean food

  • 4 to 5 days program only

  • Average age of travelers in their 50’s

  • Tipping is not practiced in Korea

  • Loves Philippine seafood

  • Very safety, time and health conscious


Taiwanese

Taiwanese

  • More are traveling every year with their fast economic development

  • More male than female travelers

  • Travel on package tours

  • Speak very little English

  • Wants Chinese food

  • 4 to 5 days program only

  • Tipping practiced and pre-oriented

  • Loves Philippine seafood

  • Very safety, time and health conscious

  • Love to shop for Philippine specialties/delicacies


Hong kong

Hong Kong

  • Travel in cheap package tours with high hotel standards

  • Count every centavo

  • Very meticulous with Chinese food without coconut oil

  • Up to 6 days program

  • Average age of travelers in their 30’s

  • Tipping is pre-oriented in Hong Kong


Cont hong kong

Cont…Hong Kong

  • Considers Philippines value for money

  • Loves Philippine seafood

  • Very safety, time and health conscious

  • Go shopping in big department stores


Singapore

Singapore

  • Travel in cheap package tours with high hotel standards

  • Count every centavo

  • Speak English

  • Love to eat hot and spicy foods – check no beef or pork?

  • Up to 5 days tour program

  • Average age of travelers in their 40’s

  • Conscious in tipping


Cont singapore

Cont… Singapore

  • Loves Philippine seafood

  • Very safety conscious ( peace and order)

  • Time and health conscious

  • Go shopping in big department stores

  • Buys a lot of Philippine specialties & delicacies

  • Always compare host country with home


Malaysian indonesians

Malaysian, Indonesians

  • Love to travel in package tours if ethnic Chinese

  • Speak English

  • Love chilies and spicy foods – no pork?

  • Up to 6 days program

  • Average age of travelers in their 40’s

  • Knows how to tip

  • Considers Philippines value for money


Cont malaysians indonesians

Cont… Malaysians, Indonesians

  • Love Philippine seafood

  • Very safety, time and health conscious

  • Go shopping in big department stores

  • Buy lots of Philippine specialties and delicacies


Thais

Thais

  • Do not speak English

  • Travel on multi-destination package tour

  • Chilies & spicy food is their main concern in dining – no beef?

  • Tipping is pre-oriented

  • Travelers basically ethnic than Chinese

  • Travelers in their 50’s


Central asia china

Central Asia & China

  • Mainland Chinese

    • Travel in package tours with regular hotel standards but expect amenities in 3 stars hotel rooms like what they have in China

    • Count every centavos

    • Speak very little English

    • Very meticulous with Chinese food

    • Up to 6 days program

    • Average age of travelers in their 50’s


Cont mainland chinese

Cont… Mainland Chinese

  • Tipping is pre-oriented

  • Considers Philippines value for money

  • love Philippine seafood

  • Very safety, time and health conscious

  • Usually have local Chinese contacts or association for their activities


Indians

Indians

  • Travel in cheap package tours with high hotel standards

  • Count every centavo

  • Speak very accented English

  • Very meticulous with food – chilies & curries – no beef?

  • Up to 6 days program

  • Average age of travelers in their 40’s


Cont indians

Cont… Indians

  • Tipping is on a case-to-case basis

  • Considers Philippine value for money

  • Love Philippine seafood

  • Very safety, time and health conscious

  • Go shopping under the bridge (Quiapo)


European market

EUROPEAN MARKET

  • British

    • Travel in package tours with high hotel standards

    • Count every centavo

    • Up to 15 days

    • Average age of travelers in their 50’s

    • Knows how to tip

    • Considers Philippines value for money

    • Love Philippines seafood


Cont british

Cont…British

  • Very safety, time and health conscious

  • Go for beach holidays and love the sun

  • Lager drinkers

  • Quite eccentric (odd behavior)

  • Love to play with words in speaking


French

French

  • Travel in package tours with high hotel standards

  • Up to 15 days program

  • Nationalistic – speak French even if they know how to speak English

  • Average age of travelers in their 40’s

  • Knows how to tip

  • Considers Philippines value for money


Cont french

Cont… French

  • Very safety, time and health conscious

  • Go for beach holidays & love the sun

  • Gastronome

  • Wine should always be available in their meals


Germans

Germans

  • Travel in package tours

  • Knows very little English

  • Wants to do what the locals do

  • Up to 3 weeks program

  • Average age of travelers in their 50’s

  • Knows how to tip

  • Make sure everything mentioned in the brochure is included in the package


Cont germans

Cont… Germans

  • Considers Philippines value for money

  • Love Philippine beer and more on meat than seafood

  • Very time conscious

  • Go for more cultural aspect of the tour


Italians

Italians

  • Travel in package tours

  • Knows very little English

  • Wants to do what the locals do

  • Up to 3 weeks program

  • Average age of travelers in their 50’s

  • Knows how to tip

  • Considers Philippines value for money


Cont italians

Cont… Italians

  • Love Philippine beer and prefer more meat than seafood

  • Very time conscious

  • Sun lovers

  • Go for more cultural aspect of the tour

  • Be sure to include every detail of a tour as per itinerary


Eastern europe

EASTERN EUROPE

  • Filthy rich to those who can afford to travel

  • Very particular about their shopping

  • Like most Germans – beer is their water

  • Very time conscious of other people but not themselves

  • Speak English


Middle east

Middle East

  • Arabs

    • Travel individually

    • Speak English

    • Accommodations with cooking facilities

    • Very generous with tips but only while supply lasts

    • Average age of travelers value for money

    • Love Philippines seafood


Cont arabs

Cont… Arabs

  • Considers Philippines value for money

  • Love Philippine seafood

  • Very safety ( peace & order)

  • Time is relative, they’re on vacation

  • Be sure to arrange payment before service

  • Many have not seen rain at all


Israeli

Israeli

  • Travel in groups

  • Very daring ( safety if an important concern)

  • Very particular about the food they eat

  • Do not expect to give any tip

  • Be prepared to haggle up to the last cent on optional tours

  • Time conscious

  • Always looking for a bargain and business opportunities


Africa

Africa

  • Travel individually

  • Stays in pension and 3 star-hotel

  • Very daring with safety concern

  • Very particular about the food they eat

  • Don’t expect to give any tip

  • Haggling for the cheapest price for optional tours

  • Always looking for a bargain & business opportunities


North america

NORTH AMERICA

  • CANADIANS & AMERICANS

    • More senior travelers

    • Travel in package tours

    • More repeaters than first timers/war memorials

    • Wants continental food/mcdonald’s & diners type of food or classy

    • 4 to 5 days program only


Cont canadians americans

Cont…Canadians/Americans

  • Tipping is 19-15% by practice

  • Considers Philippine value for money

  • Love Philippine seafood

  • Very, safety, time & health conscious

  • Wants everything like home, - hot & cold showers, aircon rooms, no pests or insects in the room, everything must work


South america

South America

  • More couples as travelers

  • Travel in package tours

  • More first timers

  • Speak Spanish or Portuguese

  • Wants meat as main course

  • 4 to 5 days program only

  • Average age of travelers in their 50’s


Cont south america

Cont… South America

  • Generous in tipping

  • Considers Philippine value for money

  • Very safety, time and health conscious


Central america

Central America

  • More couple travelers

  • Travel in package tours

  • More first timers

  • Speak Spanish or Portuguese

  • Wants meat as main course

  • 4 to 5 days program only

  • Average age of travelers in their 50’s

  • Generous in tipping

  • Very safety, time & health conscious


Australians new zealanders

Australians & New Zealanders

  • FIT travelers

  • Wants to do what the locals do

  • Tips are given based on service rendered

  • Beer drinkers

  • Considers Philippines value for money

  • Shoppers of essential goods and very few handicrafts

  • Good, clean beds in rooms are ok


Pacific islanders

Pacific Islanders

  • Looks very much like us

  • Go for cosmopolitan lifestyle

  • Island type of cuisine will do ( fish & coconuts)

  • Shopping for essentials – go for big department stores

  • Look for value accommodation


Filipinos

Filipinos

  • Big tippers

  • Easier to relate with

  • Happy go lucky

  • Fun lover

  • Go for good accommodations, low-end budget

  • Loves good food

  • Music lover

  • Afraid of getting tan – hates the sun

  • Love to be pampered, love bargains


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