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The multimedia genre(s)

The multimedia genre(s). David Nathan 2005. The multimedia genre. History research in hypertext, education etc computer games invaders Apple’s Hypercard multimedia products identified developments in personal computing multimedia authoring software media convergences .

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The multimedia genre(s)

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  1. The multimedia genre(s) David Nathan 2005

  2. The multimedia genre History • research in hypertext, education etc • computer games invaders • Apple’s Hypercard • multimedia products identified • developments in personal computing • multimedia authoring software • media convergences

  3. Multimedia - definitions • Chapmans: “multiple media” - we switch between modalities, or append new modalities to standard genres • “Human-computer interaction involving text, graphics, voice and video. Often also includes concepts from hypertext. This term has come to be almost synonymous with CD-ROM in the personal computer world because the large amounts of data involved are currently best supplied on CD-ROM.” • “the distinction of multimedia is the convergence of previously diverse systems.”

  4. Multimedia - definitions Computer presentation of a resource that integrates several modalities: • using software control • in contribution of the message • through interaction

  5. Multimedia - a typology • video presentation/display eg in business or education • computer adventure game • an educational CD-ROM • web site with graphics, sound, animation etc Note how these examples differ: • control of sequence: author -- user • production values: high -- low • usage context: public -- private • distribution: narrow -- wide • usage of repurposed content: less -- more • McLuhan media type: cool -- hot

  6. Multimedia - delivery • projects need planning, management, design, software, programming, assets and resources, equipment • authoring platform • markup or authoring IDE • time-line (Flash, Director), linear/page (www), or hierarchical (Authorware) • type of player and control over playback • networked vs packaged • distribution

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