Download
1 / 1

Statement: Making the web entertaining is what Yahoo does best. With dedicated Games - PowerPoint PPT Presentation


  • 380 Views
  • Uploaded on

2. Fact Sheet. ENTERTAINMENT. Statement: Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Y ahoo ! has a quality , relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at sales@ uk.yahoo-inc.com.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Statement: Making the web entertaining is what Yahoo does best. With dedicated Games' - Mia_John


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

2

Fact Sheet

ENTERTAINMENT

Statement:

Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Yahoo! has a quality, relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at sales@uk.yahoo-inc.com

YAHOO! HAS THE REACH TO HIT YOUR TARGET

PORTRAYING THE Y! USER Yahoo! user is more likely than typical GB adult to…

144%Visit sites devoted to cinema listings/events

131% Buy music/video/DVDs over the internet

70%Have spent £100+ on CD albums in last 12 months

58% Try to keep up With developments in technology

41% Have bought 9+ DVDs or videos in last 12 months

Your target?

3.1m Monthly cinema goers (25%)

4.5m Own a DVD player (36%)

3m+ Y! USERS BUY VIDEOS DVDs & CDs BY POST/WEB

Number of users who buy CDs, DVDs & videos by post or online

AOL 939,000

Freeserve 1,490,000

MSN 1,959,000

Google 3,134,000

Ask Jeeves 3,154,000

Yahoo! 3,837,000

6.1m ABC1, aged 15-44 (50%)

12.3 million users

REACH 18-34’s ON YAHOO!

VIDEO GAMES X

In the last 12 months, 20% of Y! users spent £100+ on comp/video games or systems, totalling £25m

Media Channels used by GB 18-34 yr olds

CAMPAIGNS STAND OUT ON Y!

SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) – pop


ad