2. Fact Sheet. ENTERTAINMENT. Statement: Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Y ahoo ! has a quality , relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at [email protected] uk.yahoo-inc.com.
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Making the web entertaining is what Yahoo! does best. With dedicated Games, Movies, TV & Music sections, Yahoo! has a quality, relevant audience for clients wishing to deliver innovative ad campaigns. Contact us at [email protected]
YAHOO! HAS THE REACH TO HIT YOUR TARGET
PORTRAYING THE Y! USER Yahoo! user is more likely than typical GB adult to…
144%Visit sites devoted to cinema listings/events
131% Buy music/video/DVDs over the internet
70%Have spent £100+ on CD albums in last 12 months
58% Try to keep up With developments in technology
41% Have bought 9+ DVDs or videos in last 12 months
3.1m Monthly cinema goers (25%)
4.5m Own a DVD player (36%)
3m+ Y! USERS BUY VIDEOS DVDs & CDs BY POST/WEB
Number of users who buy CDs, DVDs & videos by post or online
Ask Jeeves 3,154,000
6.1m ABC1, aged 15-44 (50%)
12.3 million users
REACH 18-34’s ON YAHOO!
VIDEO GAMES X
In the last 12 months, 20% of Y! users spent £100+ on comp/video games or systems, totalling £25m
Media Channels used by GB 18-34 yr olds
CAMPAIGNS STAND OUT ON Y!
SOURCE: Survey GB TGI 2002 Winter (Oct 2001 – Sep 2002) – pop