Press Release Writing Types of Press Releases Publicity Press Release Information in or about an organization that might have news value to local, regional, or national media. http://www.csub.edu/ Product Press Release
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Key to writing a good press release.
Lead from a press release distributed by the Electronic Products Producers Association:
“The present condition of the software market is such that companies involved in software development should be able to capitalize on current economic trends. This means that new product development should allow the earliest investors a significant niche in the market.” This statement was made by Mr. James L. Sutton, President of Associated Products Corporation, during a speech at the Fall convention of the Electronic Products Producers Association held in Syracuse, New York.
Revised (much better) Version of Lead: Products Producers Association:
A leading electronic industry executive declared today (October 21) that the computer software market is wide open to new investors.
The other information from the first lead can be used in following paragraphs:
“The present condition of the software market is such that companies involved in software development should be able to capitalize on current economic trends,” said James L. Sutton, president of Associated Products Corporation. “This means that new product development should allow the earliest investors a significant niche in the market.”
Sutton’s prediction of a dynamic market was made in a speech at the Fall convention of the Electronics Products Producers Association in Syracuse, New York.