Organizational Markets and Buyer Behavior. Compare/contrast final and organizational consumers and the buying processes used by each. Distinguish between organizational products/services and final consumer products/services.
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Fewer Buyers/ Bigger
Does relationship marketing make sense in both industrial and consumer contexts?
Are there times when relationship marketing do not make sense in an industrial context?
Before adopting a relationship marketing philosophy as an organization what questions should an organizations ask about itself and its customers?Discussion Questions