consumer branding and brand planning Preloader

consumer branding and brand planning - PowerPoint PPT Presentation


  • 216 Views
  • Updated On :

Changes in Branding. Transactions to relationships - communication with consumer, not saleMonolog to dialog - listen to consumer, not talk to themEfficiency to effectiveness - measure behavior change from messages and incentives, not GRP or CPM. Messages vs Incentives. Messages are what the consumer should know about the brand and its benefitsIncentives are what the consumer gets for trying the brandBoth can have short-term or long-term objectives.

Related searches for consumer branding and brand planning

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'consumer branding and brand planning' - Mia_John


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
ad