Chapter 1 Why & What is Data Mining?. Note: Included in this Slide Set is both Chapter 1 material and additional material from the instructor. Data Mining is a subset of Business Intelligence (BI). Topics to Discuss in Session #1. What is Data Mining (DM)? Who uses DM? Why DM Where DM
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Note: Included in this Slide Set is both Chapter 1 material and additional material from the instructor.
* Synonyms include: corporation, firm, non-profit organization, government agency
In order to form a learning relationship with its customers, an enterprise (firm) must be able to:
“A subject-oriented, integrated, time-variant and non-volatile collection of data in support of management\'s decision making process”
- W.H. Inmon
“A copy of transaction data, specifically structured for query and analysis”
- Ralph Kimball