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Adventures in Web Design. Kathy E. Gill UW, Department of Communication 1 December 2004. Points to be covered. Monitor settings : effect on page size Readability : line length, line spacing, type size White space Integration of text and graphics Search engine optimization Multi-media.

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Adventures in Web Design

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Adventures in Web Design

Kathy E. Gill

UW, Department of Communication

1 December 2004


Points to be covered

  • Monitor settings : effect on page size

  • Readability : line length, line spacing, type size

  • White space

  • Integration of text and graphics

  • Search engine optimization

  • Multi-media


Monitor settings

  • No such thing as “average” web user. Know your audience

  • Increased resolution -> decreased type size and increased line length

  • Over 40s

  • Remember alternative devices (PDAs, phones, kiosks, etc.)


Readability

  • Function of line length, type size, leading (line-height), type face, type style

  • What can we control on the monitor?


White space

  • What is it? Why do we use it?

  • Chunking/scanning

  • Structured Information Exercise


Text and graphics

  • Balancing act

  • Relative importance

  • Low-resolution of the monitor (72dpi)

  • Bandwidth

  • Readability of links


Search engine optimization

  • Bookmarkable URLs

  • Titles, keywords, descriptions

  • Becoming recognized source


Multi-media

  • Flash, Quicktime, WindowsMedia, Real -- how to choose?

    • Mosh - GNN, Mosh - MTV

    • Jib-Jab

    • Movie Trailers

    • Interactive Stories

      • MSNBC Interactives, Terrorism

      • Revlon

      • Amazon


Case study

  • Class project

  • Burke Museum special online exhibit

  • The Burke’s audience

    • Server logs

  • Two designs emerged

  • Integrated into one


Burke Design 1


Burke Design 2


Final Design


Final Design


Final Design


Final Design


Final Design


Thank you!

  • Kathy E. Gill, kegill@u.washington.edu


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