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Trade Marketing Process. Deeb MacDonald & Associates, L.L.C. Trade Marketing Development. Brand Strategy /Trade tactics review Structural analysis and recommendations Roles and responsibilities development Trade marketing process development

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Presentation Transcript
trade marketing process
Trade Marketing Process

Deeb MacDonald

&

Associates, L.L.C.

trade marketing development
Trade Marketing Development
  • Brand Strategy /Trade tactics review
  • Structural analysis and recommendations
  • Roles and responsibilities development
  • Trade marketing process development
  • Sales management process development
  • Cash application process development
  • Customer payment development
  • Deduction management process development
  • Analysis and reporting development
structural analysis
Structural Analysis
  • Determine Key Stakeholders
  • Analyze structure and organization
  • Analyze roles and responsibilities
  • Develop recommended structure
  • Define roles and responsibilities
strategy tactics review
Strategy/Tactics Review
  • Review strategy vs. market and customers
  • Review strategy vs. competition
  • Develop promotional guidelines
  • Develop tactical promotion menu
  • Communicate to stakeholders
trade marketing process development
Trade Marketing Process Development
  • Review Trade goals and objectives
  • Determine budget methodology
  • Build customer/market structure
  • Develop promotion menu
  • Develop planning tools
  • Develop budgets and management tools
  • Build analysis process
  • Build audit process
  • Develop reports
sales management process
Sales Management Process
  • Develop field planning process
  • Develop calendar for key milestones
  • Develop Sales/Broker funds management process
  • Develop quarterly review process
  • Develop field reports
  • Develop and conduct field training
cash application process
Cash Application Process
  • Track order to cash
  • Develop identification process
  • Develop application process
  • Tie into reporting systems
  • Develop reports
customer payment development
Customer Payment Development
  • Develop off invoice application
  • Develop draft or 3rd party payment program
  • Develop Trade Marketing system interface
  • Develop reports
deduction management
Deduction Management
  • Develop identification process
  • Develop interfaces within company
  • Develop field communications
  • Develop clearing process
  • Develop collection process
  • Develop reports
analysis and reporting development
Analysis and Reporting Development
  • Develop promotional analysis process
  • Develop budget analysis tools
  • Develop and Provide reports to all stakeholders
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