Trade marketing process
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Trade Marketing Process. Deeb MacDonald & Associates, L.L.C. Trade Marketing Development. Brand Strategy /Trade tactics review Structural analysis and recommendations Roles and responsibilities development Trade marketing process development

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Trade Marketing Process

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Trade marketing process

Trade Marketing Process

Deeb MacDonald

&

Associates, L.L.C.


Trade marketing development

Trade Marketing Development

  • Brand Strategy /Trade tactics review

  • Structural analysis and recommendations

  • Roles and responsibilities development

  • Trade marketing process development

  • Sales management process development

  • Cash application process development

  • Customer payment development

  • Deduction management process development

  • Analysis and reporting development


Structural analysis

Structural Analysis

  • Determine Key Stakeholders

  • Analyze structure and organization

  • Analyze roles and responsibilities

  • Develop recommended structure

  • Define roles and responsibilities


Strategy tactics review

Strategy/Tactics Review

  • Review strategy vs. market and customers

  • Review strategy vs. competition

  • Develop promotional guidelines

  • Develop tactical promotion menu

  • Communicate to stakeholders


Trade marketing process development

Trade Marketing Process Development

  • Review Trade goals and objectives

  • Determine budget methodology

  • Build customer/market structure

  • Develop promotion menu

  • Develop planning tools

  • Develop budgets and management tools

  • Build analysis process

  • Build audit process

  • Develop reports


Sales management process

Sales Management Process

  • Develop field planning process

  • Develop calendar for key milestones

  • Develop Sales/Broker funds management process

  • Develop quarterly review process

  • Develop field reports

  • Develop and conduct field training


Cash application process

Cash Application Process

  • Track order to cash

  • Develop identification process

  • Develop application process

  • Tie into reporting systems

  • Develop reports


Customer payment development

Customer Payment Development

  • Develop off invoice application

  • Develop draft or 3rd party payment program

  • Develop Trade Marketing system interface

  • Develop reports


Deduction management

Deduction Management

  • Develop identification process

  • Develop interfaces within company

  • Develop field communications

  • Develop clearing process

  • Develop collection process

  • Develop reports


Analysis and reporting development

Analysis and Reporting Development

  • Develop promotional analysis process

  • Develop budget analysis tools

  • Develop and Provide reports to all stakeholders


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