Shampoo Industry. 20.11.02 Category : FMCG Product : Shampoo. This Presentation Covers. What is FMCG ? Characteristics of FMCG products Hair Care Category in India Types of Shampoos Hair Care Facts Market Size Awareness Shampoo usage details Penetration details
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Category : FMCG
Product : Shampoo
FMCG refers to consumer non-durable goods required for daily or frequent use. Typically, a consumer buys these goods at least once a month.
Did you know, that the word Shampoo is derived from the Hindi word “Champi”.
Remember Johnny Walker’s famous song - Meri Jaan, Meri Jaan, Sunday Ke Sunday, Teil Maalish - Champi Teil Maalish.
The British loved the massage so much, they started calling Champi as Shampoo
AD segment is the fastest growing segment, growing at 10 - 12 % every year.
H & S growing at 15 - 20 % every year.
There are a few brands that are already on the net