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Market Watchdog ™ Intelligent Retail Measurement

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Market Watchdog ™ Intelligent Retail Measurement. The Scene. Sales Data. Products. Retailer. Market Research Company. Supplier. Market Research. The Need. Market research has become Tactical Suppliers need to know "Why" , not just "What" - ASAP

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Presentation Transcript
slide1

Market Watchdog™

Intelligent Retail Measurement

slide2

The Scene

Sales Data

Products

Retailer

Market

Research

Company

Supplier

Market Research

slide3

The Need

  • Market research has become Tactical
  • Suppliers need to know "Why", not just "What" - ASAP
  • Currently available IT can only provide "What" - finding "Why" is still too time-consuming and expensive
what is market watchdog
What Is Market Watchdog™
  • A software system that continuously scans retail data (POS, Census, etc.), identifies market trends, analyses them and provides clients with actionable findings – what caused the trend, where did it occur, how is the competition doing, etc.
  • Market Watchdog™ automates sophisticated analysis methods that until now could be executed only by knowledgeable people
  • Separating the wheat from the chaff, instead of lengthy reports -

Market Watchdog™ provides the bottom line

market watchdog features
Market Watchdog™Features
  • Identifies market trends – in sales, market share, price, distribution level
  • Finds the causes of the trends using multi-level product categories drill down and market breakdown, including global trends, competition, and price
  • Competitors are found and analyzed at every level (supplier, brand, segment, etc.)
  • Flexible time base – from days and weeks, all the way to years
  • All analysis parameters can be defined by the client
  • Automatic report generation in diversified formats – HTML, XML, PDF, etc.
how does market watchdog work
How Does Market Watchdog™Work

Transactions

Alerts

Database

Point Of Sale

Periodical

Analysis

Market Watchdog

Data

Census

Special

Analysis

getting actionable findings currently

Bottom

Line

$

Retail

Database

Analysts

Reports

Management

Market Research Provider

Client

Bottom

Line

Retail

Database

$

OLAP

Management

Analysts

Manual –

Costly and time consuming

Getting Actionable Findings - Currently
shortcomings of the manual process
Shortcomings Of The Manual Process
  • Lengthy and expensive
    • limited frequency – strategic only, impractical for routine service
  • Tends to be biased
  • Tends to miss a lot
the impracticality of programming
The Impracticality Of Programming
  • The market is a highly complex environment that is rapidly changing in unpredictable ways
  • Programming, by its nature, is practical only in static, pre-defined environment
  • This leaves 2 options :
    • One-size-fits-all system, which is never the case
    • Customized or inhouse system - very expensive to build and maintain, way beyond the reach of all but a few
slide10

It allows assembling systems that take the form of the mental models people use, and that operate in much the same way -

Calculate

Simulate

Control

Alert

Learn

The Technology Behind Market Watchdog™

  • Tupai’s groundbreaking technology, Active Knowledge Networks, combines knowledge and intuition similarly to a knowledgeable analyst
  • The technology excels in highly complex dynamic environments
market watchdog a new paradigm

$

Market Research Provider

Client

Bottom

Line

Retail

Database

$$$

Bottom

Line

Retail

Database

OLAP

Management

Analysts

Market Watchdog

Management

Fully Automatic

Market Watchdog™– A New Paradigm
market watchdog advantages
Market Watchdog™Advantages
  • Faster and cheaper. Virtually no marginal cost.
    • Unlimited frequency – both strategic and tactical
  • Unbiased
  • Comprehensive - everything is covered
market watchdog the process

XML

Report

A

Retail

Database

Report

B

Clean and filter retail data

Report

C

Dispatch reports

Market Watchdog™- The Process

Market Watchdog

Intelligent Correlation Finding

Identify and explore trends

Create overall findings XML

hierarchy

Produce customized reports, each

manager gets what he needs

using market watchdog
Using MarketWatchdog™
  • Fast and easy setup – no programming required
  • Unprecedented flexibility – customized services can be provided at a fraction of the cost and time required now
  • Unlimited scalability – any data, information and knowledge can be combined and extend the system
  • Non-intrusive – does not require a change in the existing IT systems
market watchdog win win paradigm
Market Watchdog™Win-Win Paradigm
  • The Market Research provider can extend its offerings and increase its competitiveness by making a better use of its market information assets
  • The client can get a better market insight in an actionable form, cheaper and more frequently, which can improve its business performance while reducing costs
market watchdog sample report
Market Watchdog™Sample Report
  • Sample reports
    • Individual supplier
    • All suppliers
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