Indian Tourist Market
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Indian Tourist Market. Global Outbound Indian Tourists 2001-2006. Top Destinations for Indian Tourists (2007). Purpose of Visit. Places of Origin. Indian Tourists to Thailand. Gender Male : 75% Female: 25% Frequency of Visit First Visit: 47.60% Revisit 52.40%

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Global outbound indian tourists 2001 2006 l.jpg

Global Outbound Indian Tourists2001-2006


Top destinations for indian tourists 2007 l.jpg
Top Destinations for Indian Tourists (2007)





Indian tourist profile 2006 l.jpg

  • Gender

    Male : 75%

    Female: 25%

  • Frequency of Visit

    First Visit: 47.60%

    Revisit 52.40%

  • Travel Arrangement

    Group Tour 40.08%

    Non Group Tour 59.92%

Indian Tourist Profile (2006)



Top destinations in thailand l.jpg

Top Destinations in Thailand


Places of origin10 l.jpg

Places of Origin



Activities l.jpg

  • Shopping

  • Sight-seeing

  • Theme Park

  • Dinner Cruise

Activities


Growing segments l.jpg

  • Medical

  • Wedding-Honeymoon

  • Filming (IIFA as a big push)

  • MICE

Growing Segments


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  • Push Factors

    • Fast Growing Indian Economy

    • More Flight Connections (TG , Indian Air, Jet Airways, Air India Express)

  • Pull Factors

    • ‘Value for Money’ Destination

    • Variety of Attractions

    • Cultural Links

    • TAT’s Pro-Active Marketing

Positive Factors


Obstacles for further market development l.jpg

  • Attitude

  • Communication

  • Lack of Indian Food Outlets

  • Insufficient Airline Seat Capacity (More seats- flights, new routes promised by TG)

  • Competitiveness (Destinations within India – Other countries)

Obstacles for Further Market Development


Behaviour l.jpg

  • Family oriented

  • Highly price sensitive

  • Emphasis specific dietary preferences

  • Want a fun & activity filled holiday

  • Elite Indian will look for luxury & comfort

Behaviour



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