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Elbert Van Donkersgoed

The Context for Action on Local Food Insecurity. A Few Big Ideas that HAVE SHAPED the ... grown foods if retailers offered them (75%), and if restaurants indicated them on their ...

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Elbert Van Donkersgoed

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    Slide 1:The Context for Action on Local Food Insecurity

    Waterloo Food Summit November 16, 2009 Victoria Park Pavilion, Kitchener Elbert van Donkersgoed P. Ag. (Hon.) Terra Coeur

    A Few Big Ideas 2

    Slide 2:Dear Granddad

    Corinne made this for you with only a little technical help Corinne knows that you think a lot about where food comes from so she drew a cat thinking about a mouse thinking about cheese

    A Few Big Ideas 3

    Slide 4:The Context for Action on Local Food Insecurity

    A Few Big Ideas that HAVE SHAPED the Context Unintended consequences A Few Big Ideas for Shaping the FUTURE Context A Few Big Ideas 4

    Slide 5:A Few Big Ideas that HAVE SHAPED the Context

    Great marketing infrastructure Technology Replacement of the horse A Few Big Ideas 5

    Slide 6:Great Marketing Infrastructure

    A Few Big Ideas 6

    Slide 7:Great Marketing Infrastructure

    A Few Big Ideas 7

    Slide 8:Great Marketing Infrastructure

    A Few Big Ideas 8

    Slide 9:Great Marketing Infrastructure

    A Few Big Ideas 9

    Slide 10:Technology

    A Few Big Ideas 10

    Slide 11:Technology

    A Few Big Ideas 11

    Slide 12:Technology Silos with unloaders Gutter cleaners Pipeline milking machines

    A Few Big Ideas 12

    Slide 13:Replacement of the Horse

    A Few Big Ideas 13

    Slide 14:Replacement of the Horse

    A Few Big Ideas 14

    Slide 15:Replacement of the Horse

    A Few Big Ideas 15

    Slide 16:Replacement of the Horse

    A Few Big Ideas 16

    Slide 17:Replacement of the Horse

    A Few Big Ideas 17

    Slide 18:Replacement of the Horse Orange Hill Farm 1952 to 1959

    A Few Big Ideas 18

    Slide 19:Replace-ment of the Horse From the top of the windmill

    A Few Big Ideas 19

    Slide 20:A Few Big Ideas that HAVE SHAPED the Context

    Great marketing infrastructure Technology Replacement of the horse Others Drainage systems Genetically modified seeds Free trade Supply management Fast food A Few Big Ideas 20

    Slide 21:Unintended Consequences

    Declining self-sufficiency Energy dependence The structure of the food chain The slide to cheap food Decline in the farmer’s share Second career farming A Few Big Ideas 21

    Slide 22:Great Marketing Infrastructure = IMPORTS

    A Few Big Ideas 22

    Slide 23:Declining Self-sufficiency Food Exports & Imports - Ontario

    A Few Big Ideas 23

    Slide 24:Great Marketing Infrastructure = CONTROL

    A Few Big Ideas 24

    Slide 25:Who now controls our Food Chain?

    A Few Big Ideas 25

    A Few Big Ideas 26

    Slide 27:Technology = Energy Dependence

    A Few Big Ideas 27

    Slide 28:Technology = Ever Lower Farm Prices — BEEF

    A Few Big Ideas 28

    Slide 29:Technology = Ever Lower Farm Prices — PORK

    A Few Big Ideas 29

    Slide 30:Technology+ = Ever Lower Farm Prices — PORK

    Energy costs More corn per acre Interest rates Porcine Circovirus vaccine type 2 Canadian dollar A restricted border — COOL legislation Ethanol subsidies driving pig feed prices Recession One more challenge stacked on all of these A Few Big Ideas 30

    Slide 31:?*?*?*?* = Ever Lower Farm Prices — PORK

    A Few Big Ideas 31

    Slide 32:Decline in the Farmer’s Share of Eater’s Dollar

    A Few Big Ideas 32

    Slide 33:Decline in the Farmer’s Share of Eater’s Dollar

    A Few Big Ideas 33

    Who Pays for Stewardship? 34 Rebuilding the Middle 35

    Slide 35:Second Career Farming

    Slide 36:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 36

    Slide 37:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 37

    A Few Big Ideas 38 Q32) Food products can have labels describing where the food originated from, or how it was grown or raised. Please indicate whether each of the following would make you much more likely, somewhat more likely, or just as likely to buy the product. Key Differences: Women are more likely to say that ‘Locally Grown (59%)’ and ‘Farm Fresh (44%)’ would make them much more likely to buy the product. Those aged 50+ say they would be much more likely to buy products with labels that say ‘Locally Grown (58%)’, ‘Foodland Ontario (48%)’ and ‘Farm Fresh (45%)’. Those living in the Greenbelt are more likely to say they would be much more likely to buy products with the ‘Greenbelt Grown’ label (32%). Those who see the Greenbelt as a very important source of food are more likely to say they would be much more likely to buy products with a ‘Greenbelt Grown’ label (42%) Rural respondents are more likely to say they would be much more likely to buy products that have the labels ‘Locally Grown (63%), Foodland Ontario (52%)’, and ‘Farm Fresh (51%)’.

    Slide 38:Environics Summer 2007 Survey Environics Summer 2007 Survey

    Slide 39:What would you say are the benefits of buying locally grown fresh fruit and vegetables?

    A Few Big Ideas 39 Ipsos Reid November 2006Ipsos Reid November 2006

    A Few Big Ideas 40 Q30) Please indicate how strongly you agree or disagree that locally grown food…? Key Differences: Women are more likely to strongly agree that locally grown food is fresher (77%) and tastes better (58%). Those who live in the Greenbelt are more likely to see that locally grown foods support the Greenbelt (65%). Those in rural areas are more likely to strongly agree that it preserves farmland (75%), is fresher (79%) and tastes better (63%).

    Slide 40:Environics Summer 2007 Survey Environics Summer 2007 Survey

    Slide 41:Is the distance a food product travels a concern to you?

    A Few Big Ideas 41 Royal Agricultural winter Fair November 2007Royal Agricultural winter Fair November 2007

    Slide 42:When buying food in the past six months, how often did you buy locally grown food when it was available?

    A Few Big Ideas 42 Ipsos Reid November 2006 Ipsos Reid November 2006

    A Few Big Ideas 43 Key Differences: Women (39% and 38%) are more likely to strongly agree to both, as are those aged 50+ (41%, 41%). Those with children at home are less likely to strongly agree with either (26%, 31%) There is only a modest correlation with income on this item, with 31%/35% of those with household incomes below $40,000 agreeing, compared to 38%/37% of those with incomes above $80,000. Those who live in rural areas are more likely to strongly agree that they would be willing to pay more for locally-grown fruits/vegetables (42%) and meat (42%). Regionally, those in Dufferin-Peel-Halton are more likely to strongly agree with both (40%, 40%). Those who see the Greenbelt as an important source of food are more likely to strongly agree with both (43%, 45%). Q29) I would be willing to pay more for…that were locally grown or raised

    Slide 43:Environics Summer 2007 Survey Environics Summer 2007 Survey

    Slide 44:Do you buy food based on price more than you buy food based on where it is grown or raised?

    A Few Big Ideas 44 Royal Agricultural winter Fair November 2007 Royal Agricultural winter Fair November 2007

    Slide 45:Food labelled or certified as “locally grown” would increase the amount of locally grown food I purchase

    A Few Big Ideas 45 Royal Agricultural winter Fair November 2008 Royal Agricultural winter Fair November 2008

    A Few Big Ideas 46 Key Differences: Supermarkets: those with children (91% weekly+), $80k+ (87%) Independent Grocers: Men (40%), $80k+ (39%), and rural (40%) Farmers’ Markets: Women (20%), $80k (21%), rural (21%), and Greenbelt (21%) Food Co-op or Buying Club: 30-49s (28% ever do), those with kids (30%), and $80+k (32%) Pick-your-Own Gardens/Fields: Those with children (49% ever do), $80k+ (51%), live in Greenbelt (46%) Q21) How often do you shop at each of the following…?

    Slide 46:Environics Summer 2007 Survey Environics Summer 2007 Survey

    A Few Big Ideas 47 Key Differences: Women are more likely to buy from farmers’ markets (46%). Younger respondents aged 18-29 are more likely to buy them from pick-your-own fields and gardens (25%). Post-grads are more likely to buy them from farmers markets (45%). Those with unaided awareness of the Greenbelt are more likely buy from farmers’ markets (46%) and independent grocers (37%). Regionally, those in Hamilton-Niagara-Branford (50%), and those in Dufferin-Peel-Halton (48%) are more likely to from farmers’ markets. Those in Toronto (39%), and Grey-Bruce (40%) are more likely to say they buy from independent grocers. Q24) At which of the following types of stores do you usually buy locally-grown fruits, vegetables, or meats? Note: sums to more than 100% due to more than one answer being accepted

    Slide 47:Environics Summer 2007 Survey Environics Summer 2007 Survey

    A Few Big Ideas 48 Q36) Please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree with each of the following Key Differences: Women are more likely than men (72% vs. 58%), and those 50+ are more likely than those aged 18-29 (72% vs. 47%) to strongly agree that they would be more likely to buy locally grown foods if their retailers offered more of them. Those who live in rural areas are more likely to strongly agree that they would buy more locally-grown foods if retailers offered them (75%), and if restaurants indicated them on their menus (58%). Those living in the Greenbelt (50%), those aged 50+ (49%), immigrants (48%), and those with household incomes of less than $40,000 (48%) are more likely to strongly agree that they would buy more locally-grown foods if they had a label indicating they were grown in the Greenbelt.

    Slide 48:Environics Summer 2007 Survey Environics Summer 2007 Survey

    Slide 49:Should supermarkets create dedicated and visible sections to make it more convenient for you to buy locally grown food?

    A Few Big Ideas 49 Royal Agricultural winter Fair November 2007 Royal Agricultural winter Fair November 2007

    Slide 50:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 50

    Slide 51:Immigrants as % of Total

    Trends/Research 51

    Slide 52:% Speaks Only English

    Trends/Research 52

    New Canadian Farmers 53

    Slide 53:Top 10 Non-Official Languages

    New Canadian Farmers 54

    Slide 54:What We Don’t Know

    Ocra Bitter gourd Tinda Callaloo

    New Canadian Farmers 55

    Slide 55:Agribusiness Products

    The selection process resulted in 7 crops for each ethnic group. These are not represented in any priority order but are the result of re-evaluation of survey demand rank and consolidation across ethnicities to arrive at 28 distinct crops and/or varieties.The selection process resulted in 7 crops for each ethnic group. These are not represented in any priority order but are the result of re-evaluation of survey demand rank and consolidation across ethnicities to arrive at 28 distinct crops and/or varieties.

    Slide 56:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 56

    A Few Big Ideas 57

    A Few Big Ideas 58 A Few Big Ideas 59 A Few Big Ideas 60 A Few Big Ideas 61 A Few Big Ideas 62

    Slide 63:Invest in post harvest

    Come and enjoy the countryside, watch the birds, walk the trails, participate in conservation events, BEFORE YOU GO HOME, fill the boot of your car to restock your fridge and pantry with the abundance of the countryside AND from the farmers you have met A Few Big Ideas 63

    A Few Big Ideas 64

    Slide 65:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 65

    Slide 66:Pay for Environmental Goods and Services

    Charlie Huntersmart Farm manager, College Farm Royal Agricultural College at Cirencester 3,000 acres College Farm A Few Big Ideas 66

    A Few Big Ideas 67 A Few Big Ideas 68 A Few Big Ideas 69 A Few Big Ideas 70 A Few Big Ideas 71

    Slide 72:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers A Few Big Ideas 72

    Slide 73:Reconnect eaters and farmers

    A Few Big Ideas 73

    Slide 74:Homegrown Ontario

    A Few Big Ideas 74

    A Few Big Ideas 75 A Few Big Ideas 76 A Few Big Ideas 77 A Few Big Ideas 78 A Few Big Ideas 79 A Few Big Ideas 80

    Slide 80:Lyle & Fiona Young Lyle & Fiona Young

    A Few Big Ideas 81

    Slide 81:Lyle & Fiona Young Lyle & Fiona Young

    A Few Big Ideas 82

    Slide 82:Lyle & Fiona YoungLyle & Fiona Young

    Slide 83:Reconnect eaters and farmers

    A Few Big Ideas 83

    Slide 84:A Few Big Ideas for Shaping the FUTURE Context

    Re-localize our food system Multicultural foods Invest in post harvest Pay for environmental goods and services Reconnect eaters and farmers Other Process for declaring farmland “Provincially Significant” Land-based, energy self-sufficient production A Few Big Ideas 84

    Slide 85:Thank You for Your Attention

    Plumbline Locavore News A digest of stories, announcements or website postings about interesting and unique activities and possibilities for re-localizing our food system To subscribe send email to: Plumbline-subscribe@terracoeur.com A Few Big Ideas 85

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