Search Marketing for
Download
1 / 18

agenda - PowerPoint PPT Presentation


  • 417 Views
  • Updated On :

Search Marketing for the Drinks Industry. Presented by Martin Murray CEO, Interactive Return. Agenda. Search Marketing Experience in the Drinks Industry The Regulatory Environment Search Marketing Challenges Search Marketing Successes. Diageo Global Brands. Johnnie Walker. Guinness.

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'agenda' - Melvin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Slide1 l.jpg

Search Marketing for the Drinks Industry

Presented by Martin Murray

CEO, Interactive Return

www.interactivereturn.com


Agenda l.jpg
Agenda

  • Search Marketing Experience in the Drinks Industry

  • The Regulatory Environment

  • Search Marketing Challenges

  • Search Marketing Successes

www.interactivereturn.com


Diageo global brands l.jpg
Diageo Global Brands

JohnnieWalker

Guinness

Baileys

Smirnoff

CaptainMorgan

J&B

Cuervo

Tanqueray

www.interactivereturn.com


Industry regulatory bodies l.jpg
Industry Regulatory Bodies

  • The Century Council

  • Distilled Spirits Council of the United States

  • The European Forum for Responsible Drinking

  • The Portman Group

www.interactivereturn.com


Ethical marketing guidelines l.jpg
Ethical Marketing Guidelines

Promotional activity should not:

  • Have the alcoholic strength as a dominant theme

  • Encourage immoderate consumption

  • Incorporate images of people under 25 years of age

  • Suggest any association with

    • anti-social behaviour

    • illicit drugs

    • Sexual success

    • Social success or popularity

    • Enhanced mental or physical capabilities

www.interactivereturn.com


Diageo code of marketing practice for alcohol beverages l.jpg
Diageo Code of Marketing Practice for Alcohol Beverages

“Special attention must be paid to code clearance for brand website and promotional activities on the internet, because they are global media.”

www.interactivereturn.com


Google s content policy l.jpg
Google’s Content Policy

www.interactivereturn.com


Sponsored listings for wine is permitted l.jpg
Sponsored Listings for Wine is permitted

www.interactivereturn.com



Yahoo permits alcohol advertising l.jpg
Yahoo permits alcohol advertising

www.interactivereturn.com


Age verification page l.jpg
Age Verification Page

www.interactivereturn.com


Responsible drinking messages throughout website content l.jpg
Responsible Drinking MessagesThroughout Website Content

www.interactivereturn.com



Search marketing vs branding objectives l.jpg
Search Marketing Vs. Branding Objectives

www.interactivereturn.com


Search marketing techniques l.jpg
Search Marketing Techniques

  • Organic Search Engine Optimisation

    • Content

    • Link Building

    • Site Architecture

  • Sponsored Listings (where possible)

  • Blogs and Newsletters

  • Integration with offline marketing

  • Adherence to ethical marketing guidelines

www.interactivereturn.com


Successes l.jpg
Successes

www.interactivereturn.com


More successes l.jpg
More Successes

www.interactivereturn.com


Slide18 l.jpg
This is the slide that our Sales Director said I had to show or else I can’t collect my travel expenses.

  • Search Marketing Agency since 1999.

  • Working with clients in the US and Europe

  • Deliver really effective organic and sponsored listings search marketing campaigns for global corporations, governmental organisations and small to medium enterprises

www.interactivereturn.com


ad