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Abercrombie and Fitch. Theresa Jenkins 95-2 9-29-05. Abercrombie & Fitch. Established in 1892 and is headquartered in New Albany, Ohio. Is a specialty retailer of casual apparel in the United States.

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Abercrombie and Fitch

Theresa Jenkins



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Abercrombie & Fitch

  • Established in 1892 and is headquartered in New Albany, Ohio.

  • Is a specialty retailer of casual apparel in the United States.

  • It operates stores that sell casual apparel for men, women, and kids under the Abercrombie & Fitch, abercrombie, Hollister, and RUEHL brands.

  • As of May 5, 2005, the company operated 351 Abercrombie & Fitch stores, 167 abercrombie stores, 260 Hollister Co. stores, and 5 RUEHL stores in 49 states and the District of Columbia. It also operates e-commerce Web sites, through which it sells its products.

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  • Abercrombie & Fitch’s new concept, which debuted September 7, 2005.

  • This clothing line is to appeal to a more mature clientele, either to young professionals or to consumers hunting for their first job out of school.

  • Ruehl will be Abercrombie's second new-product introduction this year. The first was the Ezra Fitch collection, to be launched in Abercrombie & Fitch stores this fall.

Brand New!

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Variety of Products for Women

  • Shirts: polos, open neck knits, open neck graphics, shoulder showoff, ponchos, humor tees, vintage tees, tanks or camis, tube/halter tops, knits, sweaters and shirts.

  • Skirts: denim minis, knit Minis and woven minis.

  • Other wear: shorts, pants, fleece, sleepwear, intimates.

  • Miscellaneous: swimwear, totes/bags, belts, flip flops, and personal care.

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Products for Men

  • Shirts: polos, humor tees, logo tees, athletic tees, sleeveless tees, woven shirts and shirts.

  • Pants and shorts: shorts, surf or active shorts, pants, denim, and outerwear.

  • Miscellaneous: underwear, belts, jewelry, adjustable caps, stretch fit caps, flip flops, and cologne for men.

  • In addition, its stores offer music, movies, photos, postcards, desktop images, screen saver, and cool sites.

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They have 28 total competitors.

The main competitors are Gap, J. Crew, and American Eagle.

Competition is based on similarity of products and the targeted consumer.

Main Competitors of A&F