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Social Action through Social Media. 30 Clicks : Information Tools at Your Fingertips. Jody Shulnak Service-Learning & Volunteer Program Manager. Social Networking Tools. Twitter Hi5 Friendster MySpace LinkedIn – business-oriented social networking

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social action through social media

Social Action through Social Media

30 Clicks:

Information Tools at Your Fingertips

Jody Shulnak

Service-Learning & Volunteer Program Manager

social networking tools
Social Networking Tools
  • Twitter
  • Hi5
  • Friendster
  • MySpace
  • LinkedIn – business-oriented social networking
  • ASmallWorld- an exclusive invitation-only network
  • Cyworld – South Korean social network service; uses “avatars”
  • XING- social networking for professionals
  • Tagged – based in San Francisco; games & share gifts
  • Orkut – owned/operated by Google Inc.; most popular in India & Brazil
who is on
Who is on ?
  • Social network/utility service – launched in February 2004
  • Started by Harvard college students
  • More than 500 million users
  • Controversial & blocked in several countries (ie: China, Syria, Pakistan, Iran, Uzbekistan…)
  • A January 2009 Compete.com study ranked Facebook as “the most used social network by worldwide monthly active users, followed by MySpace.” (Vandersluis, 2004)
facebook features
Facebook Features
  • Profile
  • Events
  • Notes
  • Photos
  • Group
  • Job/School sections (“Info”)
  • Gifts, Pokes
  • Messages
  • Wall Posts
  • Status updates
  • Videos
  • Comments
  • Facebook Pages
  • “Like” feature
  • Contact information
  • Relationship status
  • Applications
  • News Feed
  • Etc….
facebook satisfy s american society s desire for connectivity
Facebook – Satisfy’s American society’s desire for connectivity…
  • In the macro sense - connection to the rest of the Facebookworld;
  • In the microsense -user-to-user connection with direct communication;
  • & Everything in between! [ie: Facebook’s organization of users by geographical, school, and company networks.]

**Can be used to encourage social action & social change! **

facebook creates facebook specific social action
Facebook creates Facebook-specific social action
  • Managing social information (ie: photos & events)
  • Indirect & direct communication
  • Information gathering & character assessment made more efficient
  • Construction of virtual identities and perform them through profiles and Facebook features
  • Consideration of appropriateness when identity performance occurs with an unknown audience
examples of social action via facebook
Examples of Social Action via Facebook
  • 93 Dollar Club
  • Parfait in Haiti – a blog
93 dollar club pay it forward
93 Dollar Club: Pay it Forward
  • A woman at a Trader Joe’s checkout stand had lost her wallet
  • The woman behind her in line paid her grocery bill: $207
  • She received a check from first woman for $300 & asked Facebook friends what to do with extra $93
  • Response = donate to charity!
  • $112,000 has since been raised for Second Harvest Food Bank
  • The “93 Dollar Club” is born!

93 Dollar Club

http://www.facebook.com/93dollarclub

parfait in haiti
Parfait in Haiti
  • Volunteered with UN World Food Program in Haiti
  • Youth outreach through music
  • Posted blog on Facebook
  • Coming to Clark College on November 16th !!

Parfait in Haiti

friend us on

“Friend” us on !

Clark Service-Learning

questions comments
Questions? Comments?

Jody Shulnak

Service-Learning Program Manager

Clark College

[email protected]

360.992.2447

Thank You!

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