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Social Action through Social Media. 30 Clicks : Information Tools at Your Fingertips. Jody Shulnak Service-Learning & Volunteer Program Manager. Social Networking Tools. Twitter Hi5 Friendster MySpace LinkedIn – business-oriented social networking

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Social Action through Social Media

30 Clicks:

Information Tools at Your Fingertips

Jody Shulnak

Service-Learning & Volunteer Program Manager


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Social Networking Tools

  • Twitter

  • Hi5

  • Friendster

  • MySpace

  • LinkedIn – business-oriented social networking

  • ASmallWorld- an exclusive invitation-only network

  • Cyworld – South Korean social network service; uses “avatars”

  • XING- social networking for professionals

  • Tagged – based in San Francisco; games & share gifts

  • Orkut – owned/operated by Google Inc.; most popular in India & Brazil


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Who is on ?

  • Social network/utility service – launched in February 2004

  • Started by Harvard college students

  • More than 500 million users

  • Controversial & blocked in several countries (ie: China, Syria, Pakistan, Iran, Uzbekistan…)

  • A January 2009 Compete.com study ranked Facebook as “the most used social network by worldwide monthly active users, followed by MySpace.” (Vandersluis, 2004)


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Facebook Features

  • Profile

  • Events

  • Notes

  • Photos

  • Group

  • Job/School sections (“Info”)

  • Gifts, Pokes

  • Messages

  • Wall Posts

  • Status updates

  • Videos

  • Comments

  • Facebook Pages

  • “Like” feature

  • Contact information

  • Relationship status

  • Applications

  • News Feed

  • Etc….


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Facebook – Satisfy’s American society’s desire for connectivity…

  • In the macro sense - connection to the rest of the Facebookworld;

  • In the microsense -user-to-user connection with direct communication;

  • & Everything in between! [ie: Facebook’s organization of users by geographical, school, and company networks.]

    **Can be used to encourage social action & social change! **


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Facebook creates Facebook-specific social action

  • Managing social information (ie: photos & events)

  • Indirect & direct communication

  • Information gathering & character assessment made more efficient

  • Construction of virtual identities and perform them through profiles and Facebook features

  • Consideration of appropriateness when identity performance occurs with an unknown audience


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Examples of Social Action via Facebook

  • 93 Dollar Club

  • Parfait in Haiti – a blog


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93 Dollar Club: Pay it Forward

  • A woman at a Trader Joe’s checkout stand had lost her wallet

  • The woman behind her in line paid her grocery bill: $207

  • She received a check from first woman for $300 & asked Facebook friends what to do with extra $93

  • Response = donate to charity!

  • $112,000 has since been raised for Second Harvest Food Bank

  • The “93 Dollar Club” is born!

    93 Dollar Club

    http://www.facebook.com/93dollarclub


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Parfait in Haiti

  • Volunteered with UN World Food Program in Haiti

  • Youth outreach through music

  • Posted blog on Facebook

  • Coming to Clark College on November 16th !!

    Parfait in Haiti


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“Friend” us on !

Clark Service-Learning


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How have you experienced social action through social media?


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Questions? Comments?

Jody Shulnak

Service-Learning Program Manager

Clark College

[email protected]

360.992.2447

Thank You!


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