slide1
Download
Skip this Video
Download Presentation
2009 Trends in Review & A Look Ahead to 2010

Loading in 2 Seconds...

play fullscreen
1 / 30

2009 Trends in Review A Look Ahead to 2010 - PowerPoint PPT Presentation


  • 197 Views
  • Uploaded on

2009 Trends in Review & A Look Ahead to 2010. Presented January 12, 2010. 2009: Reality Check . 2010: Virtual Reality? Check!. Presented January 12, 2010. 2. 2009: Reality Check. Spark Communications & MRCC January 12, 2010. 3. 3. 2009 Reality Check. Back to basics

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about '2009 Trends in Review A Look Ahead to 2010' - Melvin


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
slide1

2009 Trends in Review

& A Look Ahead to 2010

Presented January 12, 2010

slide2

2009: Reality Check

2010: Virtual Reality? Check!

Presented January 12, 2010

2

slide3

2009: Reality Check

Spark Communications & MRCC

January 12, 2010

3

3

2009 reality check
2009 Reality Check

Back to basics

The “smart” factor

Nice guys (and gals) finish first

Giving is the new taking

Hear me ROAR

Spark Communications & MRCC

January 12, 2010

4

4

back to basics
Back to Basics

Spark Communications & MRCC

January 12, 2010

5

5

back to basics6
Back to Basics

Spark Communications & MRCC

January 12, 2010

6

6

the smart factor
The “Smart” Factor

Consumers are not trading down, they are trading “smart”

“Potted plants vs cut flowers, new scarves vs new clothes, museum pass vs cinema, picnics vs cafe, jog/walk vs gym. Less cost more fun!” - timechaser, London, UK

  • “Libraries are a treasure trove for free entertainment! Books, CDs, DVDs galore!” - jIL, WA

“Ditch sodas and bottled water for regular tap water - improve your health, your pocket and the environment” - Michael Donohoe, Brooklyn, NY

“Make your morning coffee at home and take it to work in a nice thermos, instead of buying one on your commute.” - Aimee, New York, NY

“Instead of going shopping, I am hosting seasonal clothing swaps. I provide snacks, guests provide beverages. We all bring clothes.” - Kelly, Long Island City

“I cancelled cable and installed Boxee. Now I watch TV for free with programs like Hulu. Savings: $84 per month.” [email protected], via Twitter

“Eating out at restaurants lot less...instead more BBQ\'s and pot-lucks with friends...actually way more social now because of it... ” - Paul, Brooklyn

Spark Communications & MRCC

January 12, 2010

7

7

Source: New York Times Recession Survey asks “How are you getting by in the economic downturn?” (MediaVest, April 27, 2009)

the smart factor8
The “Smart” Factor

Spark Communications & MRCC

January 12, 2010

8

8

the smart factor9
The “Smart” Factor

Spark Communications & MRCC

January 12, 2010

9

9

nice guys and gals finish first
Nice Guys (and Gals) Finish First

Spark Communications & MRCC

January 12, 2010

10

10

nice guys and gals finish first11
Nice Guys (and Gals) Finish First

Spark Communications & MRCC

January 12, 2010

11

11

giving is the new taking
Giving is the New Taking

Spark Communications & MRCC

January 12, 2010

12

12

hear me roar
Hear Me ROAR

"The Pizza Turnaround"

“The true story of how Domino\'s listened to its harshest critics and made their best pizza ever.”

Spark Communications & MRCC

January 12, 2010

13

13

hear me roar14
Hear Me ROAR

Spark Communications & MRCC

January 12, 2010

14

14

hear me roar15
Hear Me ROAR

Spark Communications & MRCC

January 12, 2010

15

15

slide16

2010: Virtual Reality? Check!

Spark Communications & MRCC

January 12, 2010

16

16

2010 virtual reality check
2010 Virtual Reality? Check!

Virtual enhancements to virtual experiences

I’ve got the world on a screen

Living in the action

Bye bye Borders

Virtual enhancements to physical experiences

Who needs a gym membership

Smart(er) cars

Handheld Reality

Life Streaming

Spark Communications & MRCC

January 12, 2010

17

17

virtual enhancements to virtual experiences
Virtual Enhancements to Virtual Experiences

I’ve got the world on a screen (Laptop advancements and enhancements)

Spark Communications & MRCC

January 12, 2010

18

18

virtual enhancements to virtual experiences19
Virtual Enhancements to Virtual Experiences

Living In the action (3D)

Spark Communications & MRCC

January 12, 2010

19

19

virtual enhancements to virtual experiences20
Virtual Enhancements to Virtual Experiences

Living In the action (Internet)

Spark Communications & MRCC

January 12, 2010

20

20

virtual enhancements to virtual experiences21
Virtual Enhancements to Virtual Experiences

Bye bye Borders (eReaders)

Spark Communications & MRCC

January 12, 2010

21

21

virtual enhancements to virtual experiences22
Virtual Enhancements to Virtual Experiences

Bye bye Borders (eReaders)

eBooks

exceed

$500MM

in 2010!

(Forrester)

Spark Communications & MRCC

January 12, 2010

22

22

virtual enhancements to physical experiences
Virtual Enhancements to Physical Experiences

Who needs a gym membership? (Health/fitness)

Spark Communications & MRCC

January 12, 2010

23

23

virtual enhancements to physical experiences24
Virtual Enhancements to Physical Experiences

Smarter cars (transportation)

Spark Communications & MRCC

January 12, 2010

24

24

virtual enhancements to physical experiences25
Virtual Enhancements to Physical Experiences
  • Handheld reality (mobile)
    • Historically low retail appeal (dominated by ringtones/games)
    • Growth expected – Companies to report Seven figure revenues
    • Virtual appointments/errand tracking
    • Access to opinions and ratings
virtual enhancements to physical experiences26
Virtual Enhancements to Physical Experiences

Handheld reality (mobile)

“When people aren\'t talking, texting, e-mailing, or socializing on their phone, they\'re generally engaged in a goal-oriented activity. They\'re searching for something specific, confirming a price on a new appliance, looking for the nearest restaurant, getting directions to the store, checking show times, or a myriad of other ancillary activities undertaken to support a larger goal. Immediacy, relevancy, and actionability are key.”

- JasonSteinberg,Spark Communications

Spark Communications & MRCC

January 12, 2010

26

26

Source: Closing the Sales Loop with Mobile, by Jason Steinberg, Spark Commjnications (Clickz, Ocbober 2009)

virtual enhancements to physical experiences27
Virtual Enhancements to Physical Experiences

Life streaming

Spark Communications & MRCC

January 12, 2010

27

27

virtual enhancements to physical experiences28
Virtual Enhancements to Physical Experiences

Life streaming (social media uninterrupted)

Spark Communications & MRCC

January 12, 2010

28

28

virtual enhancements to physical experiences29
Virtual Enhancements to Physical Experiences

Life streaming (social media identity protection)

Spark Communications & MRCC

January 12, 2010

29

29

slide30

Thank you

Spark Communications & MRCC

January 12, 2010

30

30

ad