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Fractal was founded by Gerard Doyle, a three time startup founder with 20 years digital experience. He wanted to create an agency that was sympathetic to the founders of startups. Having worked in traditional digital agencies Gerard realised that founders could not simply outsource their marketing to an agency. Finding the correct market for a startup is in many ways as important as the product itself, a product without customers is not a business.
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Fractal was founded by Gerard Doyle, a three time startup founder with 20 years digital experience. He wanted to create an agency that was sympathetic to the founders of startups. Having worked in traditional digital agencies Gerard realised that founders could not simply outsource their marketing to an agency. Finding the correct market for a startup is in many ways as important as the product itself, a product without customers is not a business. In addition to this, agencies are set-up to amplify and optimise existing marketing strategies via repeatable and dependable marketing budgets. Founders are not able to provide this level of certainly and so Fractal was created to be a more collaborative and consultative agency.
