What is Digital Marketing - Victorious Digital

1. What is Digital Marketing? Digital marketing is the marketing of products or services using digital tyechnologies,mainly on the internet but also including mobile phones, display advertising, and any other digital medium. https://www.victoriousdigital.in/

2. Types of Digital Marketing • SEO – Search Engine Optimization • SEM - Search Engine Marketing • SMO – Social media Optimization • Email Marketing https://www.victoriousdigital.in/

3. What Is SEO? SEO is the practice of increasing the quantity and quality of traffic to your website Two types of SEO- • On page SEO • Off page SEO https://www.victoriousdigital.in/

4. Meta Tag Optimization • Meta Tag -provides metadata about html page. Metadata is not display on webpage but when you search it will display. • Meta Title – length should be a 55 to 60 characters. • Meta Description - Is an important part of search marketing. Important keywords in your meta description. It should be simple and relevant. It should be up to 150-160 Character. https://www.victoriousdigital.in/

5. Keyword Types & Analysis Tool • Google Ads Keyword Planner tool • Types of Keywords- • General keyword – it should be in one-two words title suggests e.g. “digital marketing”. • Short tail keywords – 2-3 word collection. There are search phrases with only one or words. E.g.- Samsung mobile • Long Tail keywords – Long tail keywords are those three and four keyword phrases which are very very specific to whatever you are selling. • Seasonal Keywords – These keywords are use for only particular duration e.g.- DiwaliGreetings. Summer vacation. Here can use long & short tail keywords. https://www.victoriousdigital.in/

6. Image Optimization • Image optimization is a good way for increase your sites. First we reduce size of image. We use large size of image then our page loading time is increased. Second is use title and alt tag for image. • <imgsrc =“image link”/alt=“alt text”>image tag in your website webpage will display an image. https://www.victoriousdigital.in/

7. Link optimization • A good link structure means better crawling. • Link should be short ,neat & clean • Link should be case sensitive • Avoid any special character • Avoid keyword stuffing and repetition word

8. HTML Optimization • Bold Tag- <b> Bold Text</b> • Italic Tag - <i>Text</i> • Heading Tag - <h1>main heading</h1> <h2>main heading</h2> <h3>sub heading</h3> • Anchor Tag /Hyperlink- <a href=“link”>Text</a> https://www.victoriousdigital.in/

9. 404 Error/Page Not Found • The HTTP 404 Not Found Error means that the webpage you were trying to reach could not be found on the server. 301 &302 Redirection • 301 redirect is also known as a Permanent redirection • 302 redirect is also known as a Temporary redirection https://www.victoriousdigital.in/

10. Conical Tag/link Optimization • Represent original link and avoid duplication. • The conical element often called the “conical link "is an HTML element that helps webmasters prevent duplication content issues. Using it will improve a site SEO. • <link rel=“canonical”href=“http//victoriousdigital.in”/> https://www.victoriousdigital.in/

11. Robot.txt Format • Robot.txt is a text file webmasters create to instruct web robots how to crawl pages on their websites. • Robot.txt inform to crawlers which areas websites should not be processed or scanned. • You must save your robot.txt code as a text file. • http://victoriousdigital.in/robot.txt https://www.victoriousdigital.in/

12. XML Site Map • Site Map improve the crawling of your webpage • XML Site maps are imported for SEO because they make it easier for google to find your site page. • http://victoriousdigital.in/sitemap.xml https://www.victoriousdigital.in/

13. HTML Sitemap • An HTML sitemap allows site visitors to easily navigate a website. • It is a bulleted outline text version of the site navigation. https://www.victoriousdigital.in/

14. SEO Concept https://www.victoriousdigital.in/

15. Bounce Rate • The percentage of visitors to a particular website who navigate away from the viewing site after viewing only one page. • A rising bounce rate is a sure sign that your homepage is boring or off putting • Formula= bounce rate=Total no. of visited viewing one page only/Total no. of visits. https://www.victoriousdigital.in/

16. Keyword Density • Keyword Density is the percentage of times a keyword or phrase appears on a web page compare to the total number of words on the page. • In the context of search engine optimization ,keyword density can be used to determine whether a web page is relevant to a specified keyword. https://www.victoriousdigital.in/

17. Sandbox Effect • Sandbox effect is a filter that Google applies to new websites that want to rank in the search result for specific phrases. Google Penalty • A Google penalty is the negative impact on a websites search ranking based on update to Google’s search algorithm or manual review. https://www.victoriousdigital.in/

18. Page Rank • Page rank is an algorithm used by Google Search to rank website in their search engine results. • PR increase 1) old domain age 2)Best content 3) popurallity Domain Authority • Domain authority is a measure of the power of a domain name & is one of many search engine ranking factor. Domain Authority is based on three factor Age, Popularity, size. https://www.victoriousdigital.in/

19. Page Authority • Page Authority is a score developed by Moz that predicts how well a specific page will rank on search engine result page. Inbound Links • An Inbound link is a hyperlink on a third party web page that points to a web page on your site. Outbound Links • Reboot hypothesized that Google can determine the authority of a page based on what other authority sources it associates itself with https://www.victoriousdigital.in/

20. Link Farming • On the World Wide Web , a link farm is any group of web site that all hyperlink to every other site in the group. A link farm is a form of spamming the index of a web search engine. DoFollow Link • As it instruct search engine spiders to follow this link. NoFollow Link • The attribute Rel=“NoFollow” clearly instruct search engine bots to not index particular link. https://www.victoriousdigital.in/

21. Black Hat SEO • In search engine optimization terminology, black hat SEO refers to the use of aggressive SEO strategy, techniques and tactics that focus only on search engine and not a human audience, and usually does not obey search engine guidelines. Unrelated Keywords – Don’t add irrelevant keywords to the copy for extra hits. Keyword Stacking And Keyword Stuffing – Don’t repeat keyword extent that is like gibberish. https://www.victoriousdigital.in/

22. Tiny Text, Hidden Text, and Hidden Link- Put illegible text at the bottom of the page, make the text the same color as the background or format text or image that are visually undetectable as link. Clocking – Don’t present search engine with one set of content and site visitors with another Duplicate Content or Mirror Site Don’t copy a substantial amount of content from another website with or without permission https://www.victoriousdigital.in/

23. Blog Spam or comment Spam Don’t Automatically post links as comments on blogs to increase the inbound link Link Farms Don’t Seek links form or link to site with unrelated or low quality content in an attempt to improve visibility in the SERPs. Doorway pages Doorway pages are web pages that are created for spamdexing. This is for spamming the index of a search engine by increasing result for particular phrases with the purpose of sending visitors to a different page https://www.victoriousdigital.in/

24. Google Algorithm • The Google algorithm partially uses keywordsto determine page rankings. The best way to rank for specific keywords is by doing SEO. Google Panda Algorithm – is a change to Google search result ranking algorithm that was first released in February 2011.The change aimed to lower the rank of low quality sites in particular content farm and return higher quality sites near the top of the search results. https://www.victoriousdigital.in/

25. Google Penguin Algorithm Is a code name for a Google algorithm update that was first announced on April 24,2012.The update is aimed at websites that violate Google’s Webmaster guideline by using now declared Black hat SEO techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Hummingbird Algorithm – Is the codename given to a significant algorithm change in Google search in 2013.Its name was derived from the speed and accuracy of the hummingbird. Thus web developers and writers were encouraged to optimize their sites with natural writing rather than focused keyword and make effective use to technical web development for on site navigation. https://www.victoriousdigital.in/

26. Google Mobile Friendly Update This update April 21,2015.The main effect of this update is to give priority to website that display well on Smartphone and other mobile device. The change does not affect searches mode from a desktop computer. Google EMD – For “Exact Match Domain” is a filter Google launched in Sep 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain name https://www.victoriousdigital.in/

27. Google Pigeon This update was released on July 24,2014.The update is aimed to increase the ranking of local listing in a search .the change will also affect the search result shown in Google maps along with the regular Google search result. https://www.victoriousdigital.in/

28. Off Page SEO • Image Submission Site • Social bookmarking site • Free classified sites in India • Free press relies site • PPT submission site • Directory submission site • Blog submission site • Forum site https://www.victoriousdigital.in/

29. SMO(Social Media Optimization) • Google my business • LinkedIn • YouTube • Face book • Twitter https://www.victoriousdigital.in/

30. SEM(Search Engine Marketing) • Google Adword- Create account with Gmail. • Create Camping Adgroup Keyword Multiple adgruopmultiple Keyword Ads https://www.victoriousdigital.in/

31. Contact Us • Victorious Digital •  Office No – 310, 3rd Floor, Above Panchali Hotel, JM Road, Shivaji Nagar, Pune • 9545022110 / 9579932978 • victoriousdigital2015@gmail.com • https://www.victoriousdigital.in/ https://www.victoriousdigital.in/

32. Social Sharing • Facebook • Twitter • Instagram • Pinterest • Google+ • You Tube • WhatsApp https://www.victoriousdigital.in/

33. https://www.victoriousdigital.in/