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WooMe - Live TV interaction App Platform

Social Tv Apps

Maxel
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WooMe - Live TV interaction App Platform

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  1. WooMe is a Mobile App Platform for Live TV Interaction & Brand Engagement on shows and ads Sound based Automatic Program Recognition technology - First Time in India

  2. WooMe App identifies the Ad or Show people are watching on TV in Real Time and push Live Interaction & Engagement TV Shows, Ads & Movie trailers are more interesting with immersive Second Screen experiences like • Exclusive Video Content • Trivia & Contest • Instant Deals & Offers • Live Voting & Poll • Chat & Social

  3. Problem1: Expensive & Time consuming to make Live TV Interaction Apps with Web Console & Analytics($50K+ Cost & 2 months time) Problem2: No Control for the broadcasters/Brands to push Live & On Demand content like Poll/Voting/Exclusive videos etc on Social TV Apps like Getglue & INTO NOW. WooMe Solution: 1: A common App platform for all channels & brands with web Console & Analytics to enable live interaction at Zero Cost. 2: Broadcasters/Brands get full control on WooMe App to push what ever content or Live Interaction they want on their programs & Ads.

  4. TV/Brand Clients & Marketing Partners • Partnered with ‘Whats On India’ (Asia’s largest TV Program Guide Company) to offer combined solution for broadcasters. • Partnered with GroupM & DDB Mudra to get access to Brands • & TV Channels on a Revenue share. • Partnered with Qualcomm to Pre-Integrate WooMe App on Qualcomm powered Android phones (QRD Program).

  5. WooMe is the Official Mobile Partner of American Idol in India Huge hoardings in all Indian Metros, publicity in Print, Outdoor & TV Media

  6. Live TV channel detection for top 80 channels in India • MTV, V Channel, Colors, Viacom Motion pictures • Star Sports, ESPN, Star Cricket, Star Plus/Movies • TEN Sports, TEN Cricket, TEN GOLF • Times NOW, Movies NOW, ET, ZOOM • SONY TV, MAX, SIX, PIX, AXN • ZEE Café, Studio, Trendz, ZING • DISNEY UTV, UTV Motion Pictures

  7. Product Features • Interactive Social TV Guide & Downloads • Live Poll/Contest/Trivia with response Feed to TV • Exclusive & Additional Video/Content push • TV Ad Interaction, Instant Deals & Offers • Brand/Product Engagement • Social feed, Trending shows & Chat • Full Web Console & Data Analytics Module

  8. Live Contest from TV on WooMe

  9. Exclusive Video & Instant Deals

  10. Social Feed to know your Friends watching list, Trending shows, Likes & Interests

  11. Business Model • No Set Up fees, cost starts at $250/month • Any program can enable Live Interaction & Engagement with no upfront cost; only usage based cost. • Any Brand can push brand engagement at $20 CPM. • Movie Trailer promotion at $20 CPM with pre-booking, Downloads, Poll, Trivia, Contest & Exclusive content. • Advertising on WooMe will bring in additional revenue which will be mutually shared.

  12. Market Size • Global TV advertising industry :$250Bn • USA TV advertising industry: $100Bn • USA Radio advertising industry: $20Bn • Indian TV advertising industry: $5Bn • Indian Movie industry: $3.5 Bn • 1000+ Movies/year, $2Mn is Avg. Movie budget. • 15 to 20% Digital Marketing spend • $400+ Mn in total Digital Marketing spend per year

  13. Competitive landscape **No Competition in India at all • On WooMe platform any local TV station can enable Live Interaction for their viewers with no upfront cost or long term commitment. • The broadcasters & brands have full control on what content to push to the viewers Live & On Demand such as contest, Offers, Poll, Voting, exclusive videos, images etc. • The total user base of the App can be used by the individual channels & brands to target their shows & Ads.

  14. Revenue Forecast WooMe Team • Maxel Rapheal – CEO & Founder • Founder & CEO iMovee Telefusion • 4 yrs in Broadcast , MBA – Uni. London • Sanju Rapheal – COO & Co - founder • Co-founder & COO iMovee Telefusion • Ex Motorola, Kellogg/Yale MBA Admit/deferred • 4 Technical, 1 Sales & Marketing

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