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Generally, the senders do not send out one or two SMS at a time and make sure
that the message goes out in bulk. The main aim of sending out bulk SMSis to
be able to save time and money. As a matter of fact, it would be humanly
impossible to send out the same message to the several hundreds of people in
the target audience list. So, this method works as these SMS are send out via
internet. The sender has to place the message content in the content box and
type in all the mobile numbers of those people on the list. Once this message is
sent, the recipients receive the SMS in a matter of minutes. This is possible
because the mobile networks use the SMS gateway API to complete this
process. Some of the SMS only deliver the message and some are two way SMS
that allows the recipient to revert back to the sender with questions and
suggestions. The latter variant helps to create a bond between the potential
buyer and the seller as the buyers can present their queries about the product if
they are interested. They can also send suggestions to improve the promotion
of the product.
The new age advertising with the help of SMS and internet has changed the face
of product promotion.
SMS does not only serve the purpose of saying ‘hi’ and ‘bye’ to friends, it can
also be used as an advertising tool if used intelligently. Let us take a look at how
it can be done.
2.Voice call services
3.Short code services