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Industry overview. Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009 Hybrid car sales are expected to triple by 2015 This segment will represent 7% of the car market. The Company.

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Presentation Transcript
industry overview
Industry overview
  • Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009
  • Hybrid car sales are expected to triple by 2015
  • This segment will represent 7% of the car market
the company
The Company
  • Hyundai has one of most technologically advanced and environmentally state of the art manufacturing facility
  • “We believe that all corporations have the moral responsibility of caring for the individuals that make up our national community”
  • Product line- wide range from Subcompact to Minivans
  • North American car of the year 2009
macroenvironment
Macroenvironment
  • Technology- Engine, Electric Motor and Battery
  • Economic-Us is currently in a state of economic recession
  • Competitive Forces- Toyota holds over half of the hybrid market share
  • Demographic- Typical Hybrid buyer is well educated, high income person in their late forties or fifties
macroenvironment5
Macroenvironment
  • Sociocultural Forces-
  • Politics and Law- Must use EPA statistics in advertising
  • Physical environment- Alternative fuels gaining popularity
product
Product

Standard Features

  • Front and side impact air bags
  • Antilock breaks
  • Leather interior
  • Heated front seats
  • Halogen headlights and fog lights
  • 55 highway miles per gallon
  • Satellite Global Positioning System
  • Roadside assistance kit
price
Price
  • Objective- 42,000 base model
  • Income- achieve a return on investments
  • Encourage an increase in market share through competitive pricing strategies
  • Undercutting the competition
place
Place
  • Location- State California
  • Emission Laws
  • Manufactured in Arizona Plant
  • Transported via rail
  • Channel of distribution Manufacturer-retailer-consumer
promotion
Promotion
  • Persuade via Personal and Electronic Interactive Media
  • Personal selling
  • Sales promotion offer extended warranty at no extra cost
  • Message “luxury does not need to come at a cost”
  • Promotional staircase- Position ourselves in the liking preference area
  • Push strategy
conclusion
Conclusion
  • Hyundai translates to Modernity in Korean
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