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Industry overview. Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009 Hybrid car sales are expected to triple by 2015 This segment will represent 7% of the car market. The Company.

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Presentation Transcript
Industry overview l.jpg
Industry overview

  • Hybrid car sales are projected to go 2.5 2008 to 3 % in 2009

  • Hybrid car sales are expected to triple by 2015

  • This segment will represent 7% of the car market


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The Company

  • Hyundai has one of most technologically advanced and environmentally state of the art manufacturing facility

  • “We believe that all corporations have the moral responsibility of caring for the individuals that make up our national community”

  • Product line- wide range from Subcompact to Minivans

  • North American car of the year 2009


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Macroenvironment

  • Technology- Engine, Electric Motor and Battery

  • Economic-Us is currently in a state of economic recession

  • Competitive Forces- Toyota holds over half of the hybrid market share

  • Demographic- Typical Hybrid buyer is well educated, high income person in their late forties or fifties


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Macroenvironment

  • Sociocultural Forces-

  • Politics and Law- Must use EPA statistics in advertising

  • Physical environment- Alternative fuels gaining popularity



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Product

Standard Features

  • Front and side impact air bags

  • Antilock breaks

  • Leather interior

  • Heated front seats

  • Halogen headlights and fog lights

  • 55 highway miles per gallon

  • Satellite Global Positioning System

  • Roadside assistance kit


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Price

  • Objective- 42,000 base model

  • Income- achieve a return on investments

  • Encourage an increase in market share through competitive pricing strategies

  • Undercutting the competition


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Place

  • Location- State California

  • Emission Laws

  • Manufactured in Arizona Plant

  • Transported via rail

  • Channel of distribution Manufacturer-retailer-consumer


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Promotion

  • Persuade via Personal and Electronic Interactive Media

  • Personal selling

  • Sales promotion offer extended warranty at no extra cost

  • Message “luxury does not need to come at a cost”

  • Promotional staircase- Position ourselves in the liking preference area

  • Push strategy


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Conclusion

  • Hyundai translates to Modernity in Korean


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