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How did the public find that out?. Social Media Monitoring for Emergency Management Jeffrey J. Leifel, ORISE. Why Are You Here?. Learn why social media is important Find out what could happen without social media monitoring See latest trends and statistics

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How did the public find that out l.jpg

How did the public find that out?

Social Media Monitoring for Emergency Management

Jeffrey J. Leifel, ORISE


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Why Are You Here?

  • Learn why social media is important

  • Find out what could happen without social media monitoring

  • See latest trends and statistics

  • Learn to use these tools in Emergency Management

  • Get top tools and sites valuable to PIOs during emergencies

  • Your first session choice was taken


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Why is Social Media Important?

  • Social Media is thought to be the driving force in our transition from Information Age to Attention Age

  • We are looking for, distributing, and influencing information with or without you!

    The 3 components:

  • Concept (art or information)

  • Media (physical, electronic, or verbal)

  • Social Interface (direct, community engagement, social viral, electronic broadcast, or physical medias such as print)


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What Could Happen?

  • Joint Information Center and Y-12 exercise in Powell, TN (Wed - Mar 17, 2010)

    • Siren sounded across Oak Ridge, TN

    • Public was not sure what to do and turned to Twitter for information

    • JIC monitors TV and Radio but missed the concerned public online


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Rumor or Truth?

Understand the following:

  • Rumors may happen about your agency and your event

  • They will be spread with lightning speed

  • Social media will be the primary way they go viral, but the media may report them as facts

  • If you are not prepared NOW to deal with the rumors, there is no way you can react fast enough to keep them from getting firmly entrenched

  • A lie (or rumor) repeated often enough becomes the truth, and that applies to all unchallenged rumors

    © 2010 EmergencyMgmt.com


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The Growth of Social Media


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Top Tools in Social Media

for Emergency Management

  • Twitter Search

  • SocialMention

  • AddictOMatic

  • BackType

  • Yahoo! Buzz

  • Google Trends

  • Facebook

  • Flickr

  • YouTube

  • Google Maps


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Get the Word Out!

  • Traditional Media

    • Appropriate (point is to sell news)

    • Reliable

    • Timely (verification process)

  • Government Publishing

    • Appropriate

    • Reliable

    • Timely (verification process)

  • Citizen (Public) Publishing

    • Appropriate (relevant to event)

    • Reliable

    • Timely (public on location)


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What Now?

Go Green! The goal is to make PIO and emergency management publishing:

  • Appropriate (pertinent to the incident or exercise)

  • Reliable (government agencies)

  • Timely (quicker to the public)

    This is where social media comes in!!


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Organize your Story

  • Prefixes and/or Hashtags – contextualize information and enable searchability for anything related to an event or exercise

    • Good  Blount County Earthquake

    • Better #BCQuake or #Flood

  • If your information is Appropriate, Reliable, and Timely I will pay attention to what you have to say.

    • “46% of Americans say they get news from four to six media platforms on a typical day.”

    • “51% of social networking site users who are also online news consumers say that on a typical day they get news items from people they follow online. Another 23% of this cohort follow news organizations or individual journalists on social networking sites.”

      © 2010 Pew Internet


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Organize your Story


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Organize your Story


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Top Tools and Sites


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The Question Remains…

  • The amount of information readily available will continue to increase…

    • How will we manage it?

    • How will we continue to integrate it into our lives?

    • How will it continue to complicate and ease our lives?


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Thank you!

  • Social Media Monitoring for Emergency Management

  • Jeffrey J. Leifel, ORISE


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