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Going Deep with Dupes. Who Am I?. Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far

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Going Deep with Dupes

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Going deep with dupes l.jpg

Going Deep with Dupes


Who am i l.jpg

Who Am I?

  • Co-author of The Art of SEO

  • President of Stone Temple Consulting

    • 20+ person SEO and PPC firm

  • Trainer for Instant E-Training

  • Founder of Web Site Publishing Companies

    • Publish web sites, grow them, then sell them

    • 2 significant exits so far

  • On Twitter: @stonetemple


Geek out alert l.jpg

Geek Out Alert!


The google patents l.jpg

The Google Patents

  • Go to: http://patft.uspto.gov/netahtml/PTO/srchnum.htm

  • Then search on these numbers:

    • 6,615,209

    • 6,658,423

  • Many other patents, but there are

    two of the key ones. Bring your

    headache meds


I mean serious meds l.jpg

I mean, serious meds


Typical web page l.jpg

Typical Web Page

Top Navigation

Left

Sidebar Navigation

Right

Sidebar Navigation

Content Specific to This page

Sidebar Navigation


Input to dupe content algo l.jpg

Input to Dupe Content Algo

Content Specific to This page


Example site l.jpg

Example Site


Manufacturer supplied text l.jpg

Manufacturer Supplied Text


Shingles l.jpg

Shingles

The quick brown fox …

The obtuse orangutan…

The obtuse orangutan…

The altruistic alligator …

=

The eager electric eel …

The quick brown fox …

The altruistic alligator …

The eager electric eel …


One sort order l.jpg

One Sort Order


Versus another l.jpg

Versus Another


Faceted navigation l.jpg

Faceted Navigation


Faceted navigation solutions l.jpg

Faceted Navigation Solutions

  • Preferred = canonical tag

    • <link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish" />

    • Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

  • Backup is to NoIndex alternate sort orders.


Simple database substitution l.jpg

Simple Database Substitution

Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.

New York is a great place to live. New York is the largest city in New York state. I like New York because the people are so friendly.

=


Simple synonym substitution l.jpg

Simple Synonym Substitution

Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.

Boston is a wonderful place to live. Boston is the biggest city in Massachusetts. I like Boston because the people are so nice.

=


Shingles synonyms l.jpg

Shingles + Synonyms

The quick brown fox …

The hard to understand orangutan…

The obtuse orangutan…

The well meaning alligator …

=

The eager electric eel …

The fast brown fox …

The altruistic alligator …

The earnest electric eel …


Query specific l.jpg

Query Specific!

Fruit Storage

Winter is part of nature’s way of …

Storing fruit in Tupperware with proper air ventilation …

Kardassian filters are often used for …

Frodo Baggins is such a loveable …

In the Taming of the Shrew, the …

Storing fruit in Tupperware with proper air ventilation …

=


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Picking the Winner

2006- 2011

2011 (coming soon)

  • PageRank

  • Trust / Authority

  • Recency

  • Original Author

  • Original Author

  • Link Equity Score

  • Recency


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What About Panda?


2 is this you l.jpg

2. Is this you?


Sameness l.jpg

Sameness

Do we really

Need 2.54

Million

Results?


Filtering how to make french toast l.jpg

Filtering How to Make French Toast

How should I adjust who shows up where?

First article

Most Trusted Site

Best Social Engagement

Yet Another Article

Yet Another Article


Add value l.jpg

Add Value

No, Really.

I mean it!


Panda and dupe content l.jpg

Panda and Dupe Content

  • Are different things!

  • Duplicate Content filters are designed to remove non-unique content

  • Panda is meant to assess content quality


Thank you l.jpg

Thank You!

Eric Enge

eenge@stonetemple.com

@stonetemple

(508) 485-7751

www.stonetemple.com

For a One Sheet SEO Checklist, email me, or drop off a business card


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