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Going Deep with Dupes. Who Am I?. Co-author of The Art of SEO President of Stone Temple Consulting 20+ person SEO and PPC firm Trainer for Instant E-Training Founder of Web Site Publishing Companies Publish web sites, grow them, then sell them 2 significant exits so far

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Who am i l.jpg
Who Am I?

  • Co-author of The Art of SEO

  • President of Stone Temple Consulting

    • 20+ person SEO and PPC firm

  • Trainer for Instant E-Training

  • Founder of Web Site Publishing Companies

    • Publish web sites, grow them, then sell them

    • 2 significant exits so far

  • On Twitter: @stonetemple



The google patents l.jpg
The Google Patents

  • Go to: http://patft.uspto.gov/netahtml/PTO/srchnum.htm

  • Then search on these numbers:

    • 6,615,209

    • 6,658,423

  • Many other patents, but there are

    two of the key ones. Bring your

    headache meds



Typical web page l.jpg
Typical Web Page

Top Navigation

Left

Sidebar Navigation

Right

Sidebar Navigation

Content Specific to This page

Sidebar Navigation


Input to dupe content algo l.jpg
Input to Dupe Content Algo

Content Specific to This page




Shingles l.jpg
Shingles

The quick brown fox …

The obtuse orangutan…

The obtuse orangutan…

The altruistic alligator …

=

The eager electric eel …

The quick brown fox …

The altruistic alligator …

The eager electric eel …





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Faceted Navigation Solutions

  • Preferred = canonical tag

    • <link rel="canonical" href="http://www.example.com/product.php?item=swedish-fish" />

    • Source: http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html

  • Backup is to NoIndex alternate sort orders.


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Simple Database Substitution

Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.

New York is a great place to live. New York is the largest city in New York state. I like New York because the people are so friendly.

=


Simple synonym substitution l.jpg
Simple Synonym Substitution

Boston is a great place to live. Boston is the largest city in Massachusetts. I like Boston because the people are so friendly.

Boston is a wonderful place to live. Boston is the biggest city in Massachusetts. I like Boston because the people are so nice.

=


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Shingles + Synonyms

The quick brown fox …

The hard to understand orangutan…

The obtuse orangutan…

The well meaning alligator …

=

The eager electric eel …

The fast brown fox …

The altruistic alligator …

The earnest electric eel …


Query specific l.jpg
Query Specific!

Fruit Storage

Winter is part of nature’s way of …

Storing fruit in Tupperware with proper air ventilation …

Kardassian filters are often used for …

Frodo Baggins is such a loveable …

In the Taming of the Shrew, the …

Storing fruit in Tupperware with proper air ventilation …

=


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Picking the Winner

2006- 2011

2011 (coming soon)

  • PageRank

  • Trust / Authority

  • Recency

  • Original Author

  • Original Author

  • Link Equity Score

  • Recency




Sameness l.jpg
Sameness

Do we really

Need 2.54

Million

Results?


Filtering how to make french toast l.jpg
Filtering How to Make French Toast

How should I adjust who shows up where?

First article

Most Trusted Site

Best Social Engagement

Yet Another Article

Yet Another Article


Add value l.jpg
Add Value

No, Really.

I mean it!


Panda and dupe content l.jpg
Panda and Dupe Content

  • Are different things!

  • Duplicate Content filters are designed to remove non-unique content

  • Panda is meant to assess content quality


Thank you l.jpg
Thank You!

Eric Enge

[email protected]

@stonetemple

(508) 485-7751

www.stonetemple.com

For a One Sheet SEO Checklist, email me, or drop off a business card


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