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Going Beyond Google. Marydee Ojala Editor, ONLINE: The Leading Magazine for Information Professionals. Agenda. Googlization of Online Other Web Search Engines Search Syntax Compare with Traditional Online What We Can Expect in the Future. What Does Online Mean.

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Going Beyond Google

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Going Beyond Google

Marydee Ojala

Editor, ONLINE: The Leading Magazine for Information Professionals

DFID 2006


Agenda

  • Googlization of Online

  • Other Web Search Engines

  • Search Syntax

  • Compare with Traditional Online

  • What We Can Expect in the Future

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What Does Online Mean

  • Librarians were the early adopters of online technology

  • “Our” online predates the Internet and the personal computer

  • So why don’t our users know about our online search skills?

  • We have got to show we’re better than Google

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Out Googling

  • We need to Out Google Google

  • Prove our worth

  • Make libraries, information centers, and information professionals relevant both in reality and in the eyes of our users and those who fund us

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Googlization of Online

  • Online = Search = Google

  • John Battelle’s book

  • But search engines don’t do what libraries do

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Into the GYM

  • Google

    • Still the most popular search engine

  • Yahoo!

    • Gaining on Google

  • MSN (now Live Search)

    • Love them or hate them, it’s Microsoft

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Important Alternatives

  • Ask (Jeeves retired)

    • Now owned by Barry Diller (IAC)

  • Exalead

    • Developed in France, now has US office

  • A9

    • Part of Amazon

  • Gigablast

    • Added blog search

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Whatever Happened To..

  • AltaVista

  • AllTheWeb

  • WiseNut

  • Teoma

  • Northern Light

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Non-English Search Engines

  • Search Engine Colossus

    • Canadian

    • Last checked in March 2006

    • http://www.searchenginecolossus.com/

  • Phil Bradley

    • British

    • Last checked in August 2005

    • http://www.philb.com/countryse.htm

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Vertical Search Engines

  • FirstGov.gov

  • Answers.com

  • Scopus.com, Scirus.com

  • Topix.net

  • Oodle.com

  • GlobalSpec.com

  • GYM verticals

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Metasearch Engines

  • Vivisimo (now Clusty.com)

    • Cluster technology

    • Creating verticals

  • Dogpile

    • Infospace

    • GYMA

  • Mamma.com

  • Trovando.it

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Vertical Metasearch Engines

  • Kayak

  • Clusty

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Visual Search

  • Groxis’ Grokker

    • EBSCO

  • Kartoo

  • Touchgraph

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Search Syntax

  • Implied Boolean AND

  • OR

  • Minus sign for NOT

  • Exact phrase

  • NEAR

  • Intervening words

  • Prefixes

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Field Searching

  • Advanced search boxes

  • Look at syntax and put into search box

  • Limitations to field searching

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Going Beyond Google At Google

  • Advanced search

  • Tabs (only they aren’t tabs anymore)

  • Clicking on More

  • Synonym feature not working properly

  • Link feature not robust

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Going Beyond Google with Other Search Engines

  • Each search engine has a different database

  • Good ways to compare:

    • Twingine.com

    • Jux2.com

    • Thumbshots (ranking.thumbshots.com)

  • Not everything is on the Internet

  • Not everything can be found via Web search engines

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What Else Web Search Engines Do

  • Localization (competition with Yellow Pages?)

  • Personalization (does this work for libraries?)

  • Numeric (calculations, U.S. phone numbers)

  • Shortcuts (flights, package tracking)

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More Offerings from Search Engines

  • Doodles & Jokes (particularly Google, but Yahoo has a sense of humor)

  • News, Alerting (Yahoo, Google)

  • Books (find in a library) (Google, Yahoo)

  • Scholarly Literature (Google, MSN)

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Search Engine or Portal?

  • Yahoo Finance

  • Google Finance

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Web Search or Sources

  • Sometimes it’s better to go to a specific source than to do a Web search

  • InvestorWords versus define:

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Going Beyond Web Search

  • The hidden Web is not as hidden as it used to be

  • Lots more formats than HTML

  • Moving into blogs, audio, video, images

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Blogs

  • Personal opinions, diaries, essays, news analysis

  • Blog search engines:

    • Technorati, Ice Rocket

    • Blogger, Bloglines

  • Added to Yahoo News Search, then removed

  • No search engine is complete

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Tags

  • User-supplied “indexing”

  • Folksonomies

  • Can be easily searched at Technorati

  • Inconsistent, uncontrolled

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Podcasts

  • Listening in to information

  • Podcast search engines:

    • Podzinger (BBN), Podscope (TVEyes), Singingfish, Podcastalley

  • How do they search?

  • Often better to go directly to the source

DFID 2006


Video Search

  • Google and Yahoo are experimenting with video (YouTube acquisition)

    • Letting users upload their own

    • Social networking model at other sites

  • Singingfish

  • Blinkx

  • How they search: metadata or speech recognition

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Search Engine Optimization

  • Manipulating search results

  • Organic

  • How does this affect search results

  • How do paid search results display

  • Do end users understand

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Traditional Online Search Engines

  • EBSCOhost

  • ProQuest

  • Factiva

  • Nexis

  • Dialog

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EBSCOhost

  • Visualization

  • Clustering

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Factiva

  • Tag clouds

  • Graphs

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Online 2.0? Or 3.0?

  • How are traditional engines evolving?

  • Clustered results

  • Visualization, “delisting”

  • Making data work harder

  • Ending “siloization”

DFID 2006


The Future

  • Is always hard to predict

  • Will Google continue to be synonymous with search?

  • Will Yahoo! catch up?

  • Will Ask join the gym?

  • Where do libraries and librarians fit?

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OR

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Contact Details

  • Marydee Ojala

  • marydee@xmission.com

  • www.onlinemag.net

DFID 2006


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