Food Retail Industry Challenge Fund
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Food Retail Industry Challenge Fund . What is FRICH?. Food Retail Industry Challenge Fund competitive challenge fund funded by DFID challenges the private sector to increase Africa – UK food trade Supports innovative projects that improve market access for African products

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Presentation Transcript

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What is FRICH?

  • Food Retail Industry Challenge Fund

  • competitive challenge fund funded by DFID

  • challenges the private sector to increase Africa – UK food trade

  • Supports innovative projects that improve market access for African products

  • aims to raise awareness among UK consumers and expand consumer demand in the face of concerns about food miles, environmental conservation, labour standards and food safety


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What is a Challenge Fund?

  • competitive process through which grants are made to businesses in response to proposals to overcome a particular challenge

  • designed to develop new public-private partnerships to combat poverty

  • Builds on the strengths of private sector – creativity, speed of response, delivery capability


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What is a Challenge Fund?

  • co-fund projects with grant recipients normally funding most of the costs and at a minimum 50 per cent

  • work by tipping the investment decision to test new ideas from a “no-go” to a “go”.

  • backs projects and not individual firms, institutions or organisations

  • their strength is in triggering innovation


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Why are we doing it?

  • 7 out of 10 Africans depend on agriculture

  • several million people rely at least partly on sales of fruit, vegetables, cocoa, coffee, tea and other agricultural commodities to the UK.

  • positive developmental impact of an increase in trade

  • UK shoppers spend about £1 million every day on food products from Africa.

  • farmers find it hard to meet buyers’ exacting standards


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What will FRICH do?

  • FRICH will award grants to:

  • encourage investments at different points along African supply chains

  • test new supply chain initiatives that deliver development benefits to farmers and bring more information about those farmers to their customers.

  • encourage the development of business models with a much wider applicability across Africa.


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Progress to date

  • The 1st round of FRICH generated 25 concept notes. 11 of these have been asked to prepare a full proposal

  • Key organisations progressing to the next stage are:

  • Supermarkets: Co-op, Sainsburys, Tesco, Waitrose

  • Brands: Finlays, Bettys and Taylors, Yeo Valley, Liberation Nuts, Cafe Direct

  • Not-for-profits: TWIN, Africa Now, Comic Relief, Rainforest Alliance, LEAF


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How does it work?

  • grants of up to £250,000 will be given to innovative projects (up to 50% of total project value).

  • FRICH is a performance grant with payments triggered by milestones

  • FRICH targets food products from Africa (North of RSA and South of the Sahara)

  • Applications made through competitive bidding rounds


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Application process

  • Stage one: submit a concept note (3 page maximum)

  • how the project will meet the challenge

  • what constraints will be addressed

  • the essence of the innovation

  • organisations and beneficiaries to be involved

  • impact and outcomes – how will this project get products on the supermarket shelf

  • estimated project budget

  • Stage two: submit a full proposal


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Eligibility Criteria

  • private sector for-profit organisation must lead

  • UK retailer or retail brand must be involved

  • FRICH supports projects and not organisations

  • innovation (new: products, services, marketing, business models, supply chains)

  • potential for commercial sustainability

  • cannot be funded commercially

  • risk sharing – at least 50%


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Who evaluates?

  • Independent Advisory Committee:

  • experts in UK retailing

  • experts in African agriculture / African business

  • Management – Nathan EME head a consortium of companies (Euro PA and Associates, ERM, Concept Fruit) working under contract to the DFID.

  • The management team are not involved in the decision making process and, as a result, are available to provide guidance in concept note preparation


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Frequently Asked Questions

  • What products?

    • All food products are eligible. A considerable number of round 1 applications were focused on tea and coffee and we would encourage applications from other product areas.

  • Type of organisation?

    • A for profit private sector organisation must lead. Bids can include a number of partners who will contribute to implementation. A UK retailer or retail brand must be involved.

  • Type of project?

    • All projects should have the potential for commercial sustainability. A considerable number of round 1 projects focused on organic products and fair-trade. We would encourage applications in other areas.


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Frequently Asked Questions

  • Length of project?

    • All projects approved as part of round 2 should have a maximum duration of 2 years

  • Up front payments?

    • Payments will be made upon reaching agreed milestones. Payments will be reimbursements of funds spent by the project partners

  • Right of appeal?

    • The Advisory Committees decision is final. There is no right of appeal.

  • Can we try again?

  • Organisations may put forward more than one concept note. If the project does not reach proposal stage, the company may submit a concept note for another project in the next round.


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Timeline

  • 28 February 2009 – deadline for submission of round 2 concept notes

  • End March 2009 – Advisory Committee review

  • End March 2009 – call for proposals for successful applicants.

  • Spring/Summer 2009 – rolling review and evaluation of proposals once received.


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Further help and information

  • All application forms and further guidance can be found on the FRICH website at www.frich.co.uk

  • FRICH Contacts:

  • Mark Thomas, FRICH Project Director [email protected]

  • Kerry Hamilton, FRICH Project Manager [email protected]

  • Telephone: +44 20 7538 3111


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