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Data Publishing on Web 2.0. Leigh Dodds, Chief Technology Officer, Ingenta ldodds@ingenta.com 1 st February 2007. Social Trends. Spread of Broadband Increasingly ubiquitous connections A generation of “web natives” Living on the web Social networking; blogging; instant messenger

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Data publishing on web 2 0 l.jpg
Data Publishing on Web 2.0

Leigh Dodds, Chief Technology Officer, Ingenta

ldodds@ingenta.com

1st February 2007


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Social Trends

  • Spread of Broadband

    • Increasingly ubiquitous connections

  • A generation of “web natives”

    • Living on the web

    • Social networking; blogging; instant messenger

  • Create, not just consume

  • Some hard lessons about data ownership

    • Don’t steal my data; don’t lock me in


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Business Trends

  • Exploit the Long Tail

    • At internet scale even niche communities are very large

    • “We sold more books today that we didn't sell at all yesterday, than we sold today of all the books that did sell yesterday.”

      • Amazon employee quoted on Wikipedia

  • Success of web services

    • No need to own the user interface. It's your data that they want

  • Users can enrich your data

    • “Harnessing collective intelligence of users”

    • Review and Recommend; Social Bookmarking; Folksonomies


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    Technology Trends

    • The Power of XML

      • Easier to exchange and process application independent data

    • Agile Engineering

      • Incrementally developer your product; short release cycles

      • Continually adapt to user needs

      • “The Perpetual Beta”

    • Maturation of the browser

      • AJAX, CSS, Javascript, Plugins

      • Browser as platform, not just document viewer



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    Web 2.0 Features

    • RSS Feeds

    • Social Bookmarking (“Folksonomies”)

      • Tagging and Categorization

    • Rating & Recommendations

    • Blogging

      • Comments and Discussions

    • Rich User Interfaces (“AJAX”)

      • Close to desktop systems

    • Web Services


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    Web Services & Open Data

    • Publish Raw Data not (just) pages

      • Using “web native” formats like XML, not Excel or PDF

    • 328 Web services listed on ProgrammableWeb.com

      • Photo sharing; calendars; messaging; blogging

      • File storage; ecommerce; advertising; search

    • “Mashups”

      • Remixing Data to Create New Applications






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    Summing Up

    • Web 2.0 more than just hype

      • Culmination of a number of web trends

    • Importance of Open Data

      • Allows communities to assemble unique tailored applications

    • Importance of Users

      • Seek and create network effects

    • Browser as Application Platform

      • Huge potential for new kinds of web applications


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    Practical Advice

    • Embrace Deep Linking

    • Clean, Reliable URLs

    • Avoid An Arms Race

    • Embrace Open Data



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