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An insight into the The BookDepository’s sucess and the challenges facing online retailers Will Jones September 2009 An insight into The BookDepository’s success Customer proposition Innovation A world view The long tail Growth Internal excellence Community engagement The future

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an insight into the the bookdepository s sucess and the challenges facing online retailers

An insight into the The BookDepository’s sucess and the challenges facing online retailers

Will Jones

September 2009

an insight into the bookdepository s success
An insight into The BookDepository’s success
  • Customer proposition
  • Innovation
  • A world view
  • The long tail
  • Growth
  • Internal excellence
  • Community engagement
  • The future
simple unique customer selling points
Simple & Unique Customer Selling Points
  • Access to a unparalleled range of books despatched within 48 hours (over 2.4 million titles)
  • Free worldwide delivery to over 90 countries
  • Keen prices
the long tail specialist
The Long Tail Specialist

Nielson Bookscan

700k titles sold UK Market ‘07

TBD also 700k

global supply
Global Supply
  • Over 50% of sales are international
  • 130,000 shipments a week to over 90 countries
  • Customer Service hours 6am-2am 7 days a week
  • The systems behind The Book Depository supply chain systems are being developed as part of a multi-agent research project at The University of Bath - part sponsored by the Engineering & Physical Research Council
innovation excellence
Innovation & Excellence
  • Price checking over 2 million titles per day, and re-pricing according to market conditions, currency and costs in each territory.
  • Best in Class website – Search, Shopping Basket – Independently measured.
  • Virtual Warehouse grown to over 2.4 million titles available within 48 hours far surpassing competition.
  • Free Delivery to over 90 countries, only e-retailer known to do this.
  • Introduction of additional methods to serve our customers; dollar settlement, Euros, Amex and PayPal.
  • A simple, no registration required, two page checkout process. Delivering site conversion of over 10%
structural orientation towards
Structural orientation towards
  • Distribution and supply chain excellence
  • Ability to deliver robust web solutions quickly
  • Focus on delivering customer service
  • Ability to manage pricing models effectively to deliver volume and profit
supplier matrix
Supplier Matrix

Daily Price and Availability feeds

Publisher

Publisher

Publisher

Wholesale Suppliers UK

Distributors

Publisher

Publisher

Publisher

Wholesale Suppliers US

Publisher

Publisher

Publisher

Retail

Gloucester DC

Print on Demand

sales growth
Sales Growth

Every year The Book Depository has returned a profit.

the future
The Future
  • Launching of additional tailored international sites for EU/AU/HK
  • Launching of Espressio, the company that will empower people to publish themselves and sell their own titles inexpensively
  • BibDib.com – a platform for digital distribution and data handling
  • Further utilising our core competences to sell additional products to trade and customers
one thing after another
One thing after another

Phase 1 Phase 2 Phase 3 Phase 4 Phase 5

Dotcom Burst Steady Integration

Crisis of retail

People accessing and buying

Growth in marketing

Crisis of service

Growth in collaboration

Crisis of red tape

Growth in consolidation

Crisis of control

Growth through direction

Crisis of trust/confidence

Growth through creativity

Young 1994 --- 1999 --- 2004 --- 2006 --- 2009

Maturity

After Greiner 1972

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