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For more course tutorials visitwww.tutorialrank.comMKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)MKT 438 Week 1 DQ 1MKT 438 Week 1 DQ 2MKT 438 Week 1 DQ 3MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)MKT 438 Week 2 DQ 1

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Mkt 438 course extraordinary success tutorialrank com

MKT 438 Course Extraordinary Success tutorialrank.com

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MGT 431 Entire Course

MGT 431 Week 1 Discussion Question 1

  • MGT 431 Week 1 Discussion Question 1 (UOP Course)

  • MGT 431 Week 1 Discussion Question 2 (UOP Course)

  • MGT 431 Week 1 Discussion Question 3 (UOP Course)

  • MGT 431 Week 1 Discussion Question 4 (UOP Course)

  • MGT 431 Week 1 Discussion Question 5 (UOP Course)

  • MGT 431 Week 1 Individual Assignment HR Roles and Responsibilities (UOP Course)

  • MGT 431 Week 2 Discussion Question 1 (UOP Course)

  • What is the new strategic role of human resources (HR)? How does this role affect you in your current position? Is this effect positive or negative? Why?

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MKT 438 Entire Course

MKT 438 Final Exam Guide

  • MKT 438 Week 1 Individual Assignment Defining Public Relation Paper (2 Papers)

  • MKT 438 Week 1 DQ 1

  • MKT 438 Week 1 DQ 2

  • MKT 438 Week 1 DQ 3

  • MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

  • MKT 438 Week 2 Team Assignment Part I Public Relations Campaign (Delta Airlines)

  • Complete the Final Examination.

  • 1. The objective of public relations is to sell:

  • 2. The R-A-C-E approach to defining public relations includes the following components:

  • The job of public relations professional is very much that of an “interpreter,” where he interprets:

  • 4. Which of the following trends contributed to the evolution of public relations in the United States?

  • 5. Public relations goals must be defined by:

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MKT 438 Week 1 DQ 1 (UOP Course)

MKT 438 Week 1 DQ 2

  • Should a company be concerned with public opinion? Why or why not?

  • Which PR communication tool do you feel is the most effective? Why?

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MKT 438 Week 1 DQ 3

MKT 438 Week 1 Individual Assignment Defining Public Relation Paper

  • What role does PR play in your organization? Explain your answer.

  • Resources: University Library, Internet

  • Write a 700- to 1,050-word paper in which you define PR. Include in

  • your paper:

  • Explain your personal definition of PR and definitions from three

  • different sources, such as the Public Relations Society of America, textbooks, and so forth.

  • Compare and contrast these definitions in your paper.

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MKT 438 Week 2 DQ 1

MKT 438 Week 2 DQ 2

  • What are some positive and negative aspects of publicity?

  • At what stage of the PR campaign should evaluation occur? Explain your answer. What are three types of evaluation techniques used in PR? What are examples of each?

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MKT 438 Week 2 DQ 3

MKT 438 Week 2 Individual Assignment Public Relations Case Study (BP) (2 Papers)

  • How would PR research impact a PR team? Give an example.

  • MKT 438 WEEK 2 Public Relations Case Study

  • MKT 438 WEEK 2 Public Relations Case Study Resource: The Practice of Public Relations textbook, University Library, Internet

  • After reading the case study: BP’s Loose Lips Sink Credibility Ship (Chapter 1), please answer the following questions in a Word document.

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MKT 438 Week 2 Team Assignment Public Relations Campaign Overview Paper

MKT 438 Week 3 DQ 1

  • Resources: University Library, Internet, and the Virtual

  • Organizations can be found on the student website at

  • http://ecampus.phoenix.edu

  • Select a PR scenario from the following list:

  • An organization is planning to introduce a new product or

  • service in another country.

  • What PR tools are critical in building long-term relationships an organization's publics? What are the advantages and disadvantages of these tools?

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MKT 438 Week 3 DQ 2

MKT 438 Week 3 DQ 3

  • What is your organization's relationship with the local, regional, national, and global media? How does it impact your organization's PR coverage?

  • How critical is the internal communications process in PR? Explain.

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MKT 438 Week 3 Individual Assignment Functions of Public Relation Paper

MKT 438 Week 3 Individual Assignment Organizational and Societal Functions of Public Relations Paper (2 Papers)

  • Resources: University Library, Internet

  • Select an organization with which you are familiar, and identify an

  • issue within that organization that would have both organizational

  • and societal implications.

  • MKT 438 WEEK 3 Organizational and Societal Functions of Public Relations Paper

  • Resources: The Practice of Public Relations textbook, University Library, Internet

  • Select an organization with which you are familiar, and identify an issue within that organization that would have both organizational (internal) and societal (external) implications.

  • Part I: Prepare a 7- to 10-slide PowerPoint presentation in which the following is addressed:

  • Explain the organizational and societal functions of PR.

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MKT 438 Week 3 Team Assignment Part II Public Relations Campaign Resources (Delta Airlines)

MKT 438 Week 3 Team Assignment Public Relations Campaign Strategy Paper

  • MKT 438 WEEK 3 Part II: Public RelationsCampaign Resources: The Practice of Public Relations, textbook, University Library, Internet

  • Write a 700- to 1,050-word paper in which you recommend strategies to build media relations and generate publicity for the organization selected in Learning Team Meeting One. Address the following in your Strategy Paper:

  • List objectives for the Public Relations Campaign.

  • Resources: University Library, Internet

  • Write a 1,250- to 2,000-word paper in which you recommend

  • strategies to build media relations and generate publicity for the

  • organization selected in Learning Team Meeting One. Address the

  • following in your Strategy Paper:

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MKT 438 Week 4 DQ 1

MKT 438 Week 4 DQ 2

  • Why is it important to integrate anticipated crisis responses in an organization's proactive PR planning?

  • What potential effects can a crisis have on an organization? Explain your answer.

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MKT 438 Week 4 DQ 3

MKT 438 Week 4 Individual Assignment Effective Communication Case Study Analysis

  • Read the case on the Exxon Valdex. What do you see as the top PR problems from this case and what would you do differently if you were in the PR department?

  • Resource: The Practice of Public Relations

  • Select one of the following case studies located in The Practice of

  • Public Relations or a case study assigned or approved by faculty:

  • • The Tylenol Murders, Ch. 2

  • • Exxon Corporation’s Bad Good Friday, Ch. 5

  • • The Katrina Kalamity, Ch. 13

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MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

MKT 438 Week 4 Team Assignment Public Relation Campaign Progress Report Presentation

  • MKT 438 Week 4 Individual Assignment Public Relation Case Study ( McDonalds) (2 Papers)

  • Resources: University Library, Internet

  • Prepare a 5- to 7-minute oral Progress Report Presentation

  • accompanied by 8 to 10 Microsoft® PowerPoint® slides illustrating

  • the work completed on your PR Campaign up to this point.

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MKT 438 Week 5 DQ 1

MKT 438 Week 5 DQ 2

  • How has technology impacted the dissemination of information to global publics?

  • How can the power of PR influence and change your point of view? Is this ethical?

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MKT 438 Week 5 DQ 3

MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary (UOP Course)

  • How has globalization, technology, and diversity affected PR in the past five years?

  • MKT 438 WEEK 5 Managing a Crisis Simulation

  • Resources: Managing a Crisis Using Public Relations simulation

  • Complete the simulation.

  • Write a 1,050- to 1,400-word summary answering the following questions:

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MKT 438 Week 5 Individual Assignment Managing a Crisis Using PR Simulation Summary

MKT 438 Week 5 Team Assignment Final Paper and Presentation

  • Resources: the simulation Managing a Crisis Using PR located on

  • the student website.

  • Complete the simulation.

  • Write a 600- to 900-word summary answering the following

  • questions:

  • Resources: University Library, Internet

  • Prepare 15 to 17 Microsoft® PowerPoint® slides with speaker notes

  • illustrating the strategy and tactics of your PR Campaign.

  • Write a 3,750- to 4,500-word paper integrating revised versions of

  • your previous Learning Team Assignments. Include the following

  • elements in your PR Campaign:

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