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Funk Fest 2011. Presented By: Variety Entertainment Inc. www.funkfestconcerts.com. Background and History.

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Funk fest 2011

Funk Fest 2011

Presented By:

Variety Entertainment Inc.

www.funkfestconcerts.com


Background and history
Background and History

In1996, the first annual Funk Fest was introduced to the city of Mobile, AL. Created and produced by Variety Entertainment Inc., this unique event was the first of its kind and brought out thousands of Gulf Coast residents who took part in the day-long exciting festivities.

Funk Fest is an outdoor music festival that showcases some of the top Old School, Funk and R&B musical artist in the world today. Throughout the day, patrons of all races and cultural backgrounds come together to enjoy a day filled with music for everyone to enjoy. Previous artist who performed were Frankie Beverly & Maze, Keith Sweat, Charlie Wilson, New Edition, Babyface, and Tina Marie just to name a few.

Since its inception, Funk Fest has take place annually and has continued to draw crowds over 13,000 people. Funk Fest has expanded to other markets such as Jacksonville, FL., Charleston SC., Tampa FL.. and Greenville SC.

Don’t miss this incredible opportunity to promote your brand in front of thousands of music lovers who embrace this annual event.


Mission
Mission

To provide the community access to a means of expression that promotes social consciousness, positive entertainment and personal fulfillment. Variety Entertainment will create these means of expression through Funk Fest which represent quality, creativity and uniqueness.


Demographics
Demographics

Target Audience

  • Adults 21-54 is the primary audience inclusive of the following concentrated age cells A18-49 and A25-54.

  • This target audience is comprised of two of the most economically stable age groups; known as the “Baby Boomers” and “Generation X’ers”

  • Professional and Social Organizations

  • Potential, Previous and Current Members of the Sports, Political & Entertainment Arenas

  • We can provide surveys data if required by survey monkey


2011 funk fest tour
2011 FUNK FEST TOUR

  • JACKSONVILLE, FL

  • TAMPA / ST.PETERSBURG, FL

  • GREENVILLE / SPARTANBURG, SC

  • CHARLESTON, SC

  • AUGUSTA, GA


Tampa st petersburg fl
TAMPA / ST.PETERSBURG, FL

Date: Saturday April 2, 2011

Venue: Vinoy Park

Artist: Maze featuring Frankie Beverly, Eryka Badu

Jaheim, El Debarge, Lakeside

Ticket Price: $30 - $100

2011 Estimated Attendance: 16,000

2010 Attendance: 14,000


Jacksonville fl
JACKSONVILLE, FL

Date: Friday May 6th and Saturday May 7th

Venue: Metropolitan Park

Artist: Mary J Blige , Maze featuring Frankie Beverly El Debarge , Anthony Hamilton, SOS Band, Earth Wind and Fire and more TBA

Ticket Price: $40 - $100

2011 Estimated Attendance: 20,000

2010 Attendance: 17,000


Augusta ga
AUGUSTA, GA

Date: Saturday May 14

Venue: Augusta Fairgrounds

Artist: Maze featuring Frankie Beverly, Eryka Badu

Jaheim, El Debarge, Lakeside

Ticket Price: $30 - $100

2011 Estimated Attendance: 16,000


Greenville sc
GREENVILLE, SC

Date: Saturday June 4th

Venue: Heritage Park

Artist: Maze featuring Frankie Beverly, El Debarge

Anthony Hamilton, Chaka Khan, more TBA

Ticket Price: $30 - $100

2011 Estimated Attendance: 12,000

2010 Attendance: 10,000

This will be the 6th consecutive year


Charleston sc
Charleston, SC

Date: Saturday June 18th

Venue: Family Circle Stadium

Artist: Maze featuring Frankie Beverly, Babyface

Anthony Hamilton, SWV, more TBA

Ticket Price: $30 - $100

2011 Estimated Attendance: 10,000

2010 Attendance: 7,000

This will be the 3rd consecutive year


Sponsorship and vendor opportunities
Sponsorship and Vendor Opportunities

Funk Fest will provide a vast amount of visibility for sponsors and vendors who will gain instant recognition for participating in this community event.

Signed Contracts are required for both sponsors and vendors in order to participate in Funk Fest. (Required fees and amounts apply.)

Protection services and private foundations that provide charitable donations will be granted sponsorship benefits.


Sponsorship packages
SPONSORSHIP PACKAGES

  • Title Sponsor

  • Presenting Sponsor (2 Sponsors)

  • Co-Sponsor

  • Basic Sponsor

  • Ticket Outlet Sponsor

  • Auto Sponsor

  • Magazine / Publication Sponsor

  • Beer / Alcohol Sponsor


Title sponsorship package
Title Sponsorship Package

  • Company given official rights as Title Sponsor of Funk Fest

  • A Meet and Greet with performing artist

  • Retail / Product Exclusivity

  • 10 x 20 Display space at Funk Fest to interact with patrons

  • 50 general admission tickets

  • 10 V.I.P. Tickets

  • 10 parking passes

  • Premier Stage Signage and/or banners at Funk Fest to include company’s name and logo throughout venue ( sound tower, vending stations, entrance/exit banners )

  • Minimum of 10 Live Stage Mentions as Title Sponsor

  • Internet Marketing to over 50,000 customers in each market

  • Company name and logo on 35,000 flyers and posters

  • Official tag on a minimum of 500, :30 recorded radio promotional spots for 90 days

  • Official tag on a minimum of 171 live on air mentions for 90 days

  • A minimum of (50) :60 brand spots to run 30 days form the event date

  • A minimum of 300 recorded :30 web-streaming spots

  • Company listed in media publications as Title Sponsor

  • Inflatable on site

    $125,000 Value

    $25,000 Investment per city


Presenting sponsorship package
Presenting Sponsorship Package

  • Retail/Product Category Exclusivity

  • 10 general admission tickets

  • 4 V.I.P. Tickets

  • 5 Parking passes

  • Premier Stage Signage and/or banners at Funk Fest to include company’s name and logo throughout venue

  • Minimum of 5 Live Stage Mentions as Presenting Sponsor

  • Internet Marketing

  • Company name and logo on 35,000 posters and flyers

  • Official tag and/or mention on a minimum of 200 :30 radio promos

    $100,000 Value

    $15,000 Investment per city


Co sponsorship package
Co- Sponsorship Package

  • 10 general admission tickets

  • 2 Parking Passes

  • 3 banners at Funk Fest to include company’s name and logo throughout venue

  • Minimum of 5 Live Stage Mentions as Presenting Sponsor

  • Internet Marketing

  • Company name and logo on 35,000 posters and flyers

  • Official tag and/or mention on a minimum of 100 :30 radio promos

    $75,000 Value

    $7,500 Investment per city


Basic sponsorship package
Basic Sponsorship Package

  • 6 general admission tickets

  • 1 Parking Passes

  • 1 banners at Funk Fest to include company’s name and logo throughout venue

  • Minimum of 5 Live Stage Mentions as Presenting Sponsor

  • Internet Marketing

  • Company name and logo on 35,000 posters and flyers

    $25,000 Value

    $2,500 Investment per city


Ticket outlet sponsorship package
Ticket Outlet Sponsorship Package

  • Official tag on a minimum of 300 (:30) radio promos

  • Opportunity to sale tickets and make a $2 commission on each ticket sold

  • Logo inclusion on ticket ( Over 10,000 bounce back opportunities)

  • (2) 2 – hour remotes on the on-sale ticket date and another later in campaign

  • 3 banners at Funk Fest to include company’s name and logo throughout venue

  • Minimum of 5 Live Stage Mentions

  • Internet Marketing

  • Company name and logo on 35,000 posters and flyers

  • (4) general admission tickets

  • (2) VIP Passes

  • (2) Parking Passes

    $75,000 Value

    $7,500 Investment per city


Auto sponsorship package
Auto Sponsorship Package

  • Category Exclusivity

  • Opportunity to display four (4) vehicles inside the Venue

  • Opportunity to conduct a Ride & Drive opportunity with up to ten vehicles

  • One (1) 50x50 display area to display Sponsor’s products or services

  • Autograph signing at the Sponsor’s display area by one of the Funk Fest Artist

  • Inclusion in 75 promotional spots

  • Inclusion in 50 live mentions

  • 100 (:30sec) streaming commercials

  • Inclusion on the Funk Fest Concert Page

  • (10) general admission tickets

  • (6) VIP tickets

  • Minimum of 5 Live Stage Mentions

  • Logo inclusion on (3) event email blasts

  • Company name and logo on 35,000 posters and flyers

  • (4) general admission tickets

    $80,000 Value

    $8,000 Investment per city


Publication sponsorship package
Publication Sponsorship Package

  • 10 general admission tickets

  • 2 VIP Passes

  • 2 Parking Passes

  • 2 Backstage Passes

  • 3 banners at Funk Fest to include company’s name and logo throughout venue

  • Minimum of 5 Live Stage Mentions as Presenting Sponsor

  • Internet Marketing

  • Company name and logo on 35,000 posters and flyers

  • Official tag and/or mention on a minimum of 100 :30 radio promos

  • Interviews and photo’s with performing Funk Fest Artist

  • A 10x10 tent with chairs to promote your business

    $80,000 Value

    $8,000 Investment per city

    ( ADVERTISEMENT TRADE IS OPTIONAL)


Beer spirits sponsorship package
Beer & Spirits Sponsorship Package

  • Category Exclusivity

  • Sampling Opportunities in VIP area

  • Meet and Greet with performing artist

  • A minimum of (50) :30 brand spots to run 30 days prior to event

  • Inclusion in (150) :30 promotional spots

  • Inclusion in 50 live mentions

  • 200 (:30sec) streaming commercials

  • Inclusion on the Funk Fest Concert Page

  • (20) general admission tickets

  • (10) VIP tickets

  • Minimum of 5 Live Stage Mentions

  • Logo inclusion on (3) event email blasts

  • Company name and logo on 35,000 posters and flyers

    $115,000 Value

    $15,000 Investment per city






Contact information
Contact Information

  • Leo Bennett

    President / CEO

    Variety Entertainment Inc.

    3020i Prosperity Church Rd. Suite 272

    Charlotte, NC 28269

    Office 704-510-0539

    Cell 704-785-1122

    Fax 866-261-2853


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