Brainstorming and Painstorming. Jonathan Weaver UDM Mechanical Engineering Department firstname.lastname@example.org. References. Otto, Kevin and Wood, Kristin: Product Design – Techniques in Reverse Engineering and New Product Development. Prentice Hall, 2001.
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Brainstorming and Painstorming
UDM Mechanical Engineering Department
•Ullman, David G.: The Mechanical Design Process. Second Edition. McGraw-Hill, 1997.
•Wright, Ian: Design Methods in Engineering and Product Design. McGraw-Hill, 1998.
Sudden disturbance of the mind; sudden inspiration …
•A set of individuals can collectively build on each other to generate ideas that would not arise individually
•Each member of the group contributes ideas from his or her own viewpoint
•The “right idea” may not come at the “right time”
•Group conventions may sidetrack or inhibit original ideas (hence it is best to have each individual generate ideas beforehand)
•The team may be distracted by a misdirected focus
•Certain team members may dominate the discussion
•Other than encouraging “unconstrained” thinking and “out of the box” ideas, there is very little direction or process to actively stimulate new ideas (we’ll cover some tools for systematic innovation to address this)
•Form a group with 5 to 15 people (too few gives inadequate ideas, too many can break down the group into multiple conversations or inhibit participation)
•Designate a group leader/facilitator who will solely direct and record
•Introduce the problem , then brainstorm ideas; wrap up when stagnation is reached (30-45 minutes)
•Record all the ideas generated
•Provide a suitable working environment
•Avoid hierarchically structured groups
•Don’t confine the group to experts in the area
•Carefully define the problem beforehand (or at the start) and allow time for individual thought
•Do not allow the evaluation of ideas
•Think wild and encourage humor
•Practice applying the brainstorming technique on real, but non-critical problems to get good at it for the critical problems
•Identifying and developing countermeasures to your customers’ pains [Dave Verduyn]
•What’s annoying about the airline seat in front of you?
‘Knee Defender’ Fights for Space on Planes, NPR All Things Considered, November 12, 2003 Let’s Listen
•What’s the toughest part of putting on shoes for a 2 year old?
•What’s the problem with this?
•What’s the most common cause of non-weather-related down time in house framing?
•What’s the most frustrating sound you hear when using a tape measure?
11 ft tape standout
"One thing to bear in mind about serendipity is that you have to be looking for something in order to find something else."
Ideaology’s Innovation Quote du Jour 20080410