Arizona Nutrition Network

Arizona Nutrition Network PowerPoint PPT Presentation


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Arizona Nutrition Network

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1. Arizona Nutrition Network 2010 Fruit & Veggies More Matters Social Marketing Micro-Campaign

3. CAMPAIGN MESSAGING Secondary Messaging: Be a Champion for Change Little steps can make a big difference Try to include fruits and vegetables in every meal Visit Farmers’ markets or buy local, in-season produce

4. WHERE WE GET OUR MESSAGE? MARKET RESEARCH Tools: Pre & Post Tests Target Audience: 800 Champion Moms Statewide: Tucson, Flagstaff, Winslow, Phoenix, Prescott, Yuma

5. New Research Media Usage Study complete! 2011 Campaign Flight Concept Testing: Whole Grains Get Lean on Protein

6. FVMM Campaign @ a Glance :30 TV Spots and :60 Radio Spots Web Site Updates New FVMM Champion Moms Collateral Materials Grocery Store Ads – Floor Clings Community Outreach

7. FVMM CAMPAIGN NEW! NEW! NEW! New BOLD color palette on all marketing materials New “window” concept Introducing the Champion Mom Tip # series New Community Outreach Tool Kit

8. Grocery Store Advertising

9. 2010 FVMM Campaign Materials Fun Food News: Adults, Kids & Seniors Poster: Adults & Kids Recipe Cards Event in a Box: Preschool, Elementary School, Adult Editions - Certificates, Event Posters, Activity Sheets ERI: Steamer

10. Educational Reinforcement Item

11. Website Updates EatWellBeWell.org ComeSanoViveMejor.org

12. PARTNER OPPORTUNITIES! HELP US RECRUIT A CHAMPION FROM YOUR COMMUNITY!

13. CAMPAIGN SUMMARY 2010 FVMM Message: Eat More! Sept. – Oct. 2010

14. 2010 FVMM – Media :30 TV Spot

15. 2010 FVMM – Media :60 Radio

16. Website Analytics www.eatwellbewell.org

17. Website Analytics What data do we collect? Monthly report Monthly visits Monthly page views Average page views per visit Average time on website Date of most visits/least visits Top page visits

18. Website Analytics Most Popular Pages? Kids/Games Parents/Recipes Partners/Resources Time Spent on the site? 2009 average 2:00 minutes – 6:00 minutes 2010 average 2:47 minutes – 6:00 minutes

19. Website Analytics 2009 Monthly Visits and Page View Tracking

20. Website Analytics 2010 Monthly Visits and Page View Tracking

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