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Oracle Lighting Increases Repeat Purchase Revenues by 154% - Case Study

With the objective to establish a stronger connection with customers & to maximize revenue through repeat purchases, Oracle Lighting implemented their VIP Rewards program using Zinrelou2019s modern-day loyalty rewards platform.

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Oracle Lighting Increases Repeat Purchase Revenues by 154% - Case Study

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  1. Oracle Lighting Increases Repeat Purchase Revenues By 154% - Case Study About Oracle Lighting Oracle Lighting has been producing automotive lighting components since 1999. Located just outside New Orleans, Oracle Lighting has received accolades from numerous organizations for their business practices.

  2. Objectives and Challenges •Improve customer retention •Increase in repeat purchase rate The Solution: A Rewards Program With the objective to establish a stronger connection with customers & to maximize revenue through repeat purchases, Oracle Lighting implemented their VIP Rewards program using Zinrelo’s modern-day loyalty rewards platform. With the VIP Rewards Program, Oracle Lighting migrated to points-based promotions instead of cash discounts leading to improved profitability, increased repeat purchases and revenues.

  3. “Our customers are more loyal because we can engage with them better through the Loyalty Rewards Program. Every part of the loyalty program was designed carefully to achieve maximum results. The loyalty program has helped us boost our repeat purchase revenues by 154%.” Sandy Crespo-Mossi Operations Manager at Oracle Lighting

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