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MARKETING TIPS TO GROW YOUR TRUCKING COMPANY

Pickmyload is one of the top logistics operators in Canada and is a top user of shipping services,Trucking is the most critical part of transportation as the competition is high.Therefore,growing a trucking business is a huge challenge especially for those who are new to this industry.Marketing and advertising are the most effective way to reaching more customers and generating revenue.To make your business successful,you need to develop a marketing plan filled with great ideas to bring customers to your door.<br>

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MARKETING TIPS TO GROW YOUR TRUCKING COMPANY

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  1. MARKETING TIPS TO GROW YOUR TRUCKING COMPANY Trucking is the most critical part of transportation as the competition is high. Therefore, growing a trucking business is a huge challenge especially for those who are new to this industry. Marketing and advertising are the most effective way to reaching more customers and generating revenue. To make your business successful, you need to develop a marketing plan filled with great ideas to bring customers to your door. Here are marketing tips to grow your trucking company – However, when it comes to promoting your business, their objectives is to cover two different markets - companies that need your freight and delivery services as well as the carriers - the drivers.

  2. Direct Mail, Niche Growth- Put yourself in a niche market by implementing a customized direct mail campaign. Make a contact list of companies that fit your desired market, such as auto part manufacturers or food distribution industries. And then draft a letter or a post card that grabs attention with an attractive headline, promotional offer and response deadline. Social Media- No doubt, social media is the most effective channel when it comes to marketing a business. Twitter, Facebook, LinkedIn and other social media sites gives your brand a unique recognition, you can also connect with customers by engaging them with social media. You can even send promotions and updates. Improve Online Presence- Creating a website that represent your services to the potential clients is an important key factor. It helps shippers how to find the right carrier to haul your freight and to know when they are available to transport your products. Sign up with online directories to increase the chances that a manufacturer or freight brokerage firm learns about your capabilities. Pickmyload is one of the prominent online shipping companies who will provide you a hassle-free and cost effective free load board services for your shipping needs. Attracting Drivers-

  3. Finding the experienced and reliable drivers is often a difficult task for trucking companies. You can also read this articleLoad Boards Evolve into Social NetworkingTools

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