1 / 2

A Case Study on Strategic Digital Marketing in the Aviation Industry

The company executed a rational marketing strategy to increase brand awareness and sales. The strategy included following channels and methods:

Listing1
Download Presentation

A Case Study on Strategic Digital Marketing in the Aviation Industry

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. A Case Study on Strategic Digital Marketing in the Aviation Industry For Boosting Brand Visibility and Resolving Low Sales Business : Aviation Sector Business Statement : The aviation company wanted to overcome its low sales and increase brand visibility while transitioning from the government to private sector. Impact : Increased ticket sales by 21% Execution Strategy : The company executed a rational marketing strategy to increase brand awareness and sales. The strategy included following channels and methods: 1) Rational Marketing: ● To address this issue, the company implemented a rational marketing strategy to increase brand awareness and sales.

  2. 2) Rebranding to Private Sector: ● The aviation company rebranded to a privately-owned airline for a new brand identity. 3) PR Activities for Awareness: ● PR activities were executed to spread awareness about the shift from government to private ownership. 4) Social Media for Visibility: ● Social media platforms were used to showcase the airline's services, staff, and facilities for increased brand visibility. 5) Listing on Booking Platforms: ● The airline was listed on booking platforms to increase sales. 6) Marketing Campaigns for Discounts and Offers: ● Digital Marketing campaigns like "FLY NON-STOP" and "CARRY MORE PAY LESS" provided discounts and offers to increase sales. Result : ● The executed strategy resulted in increased brand awareness by 51%. ● Increase in sales for the aviation company by 47%. ● A 21% Increase in ticket sales for the company after the marketing campaign. Tools & Techniques : ● Rebranded to modernize and differentiate from competitors. ● Enhanced reputation through PR and media coverage. ● Leveraged social media for audience engagement. ● Streamlined booking options for wider reach. ● Launched campaigns to raise awareness and drive conversions. ● Used analytics to measure impact and optimize campaigns. Budget : ● A rational marketing campaign of $19K meant led to the desired effect in the stipulated time frame.

More Related