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YouTube: Broadcast Yourself. A Group Two Production. By: Dan Calamai Chris Murphy Fred Ludd Dave Gibson. YouTube Google Video. History of YouTube. Founded in February 2005 and officially launched in December 2005

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Youtube broadcast yourself l.jpg

YouTube: Broadcast Yourself

A Group Two Production

By: Dan Calamai

Chris Murphy

Fred Ludd

Dave Gibson

YouTube

Google Video


History of youtube l.jpg
History of YouTube

  • Founded in February 2005 and officially launched in December 2005

  • Consumer media company for the sharing, commenting, and viewing of original videos worldwide

  • Committed to providing the best consumer experience to watch, upload and share videos

  • Purchased by Google October 9, 2006

    • YouTube still operates independently


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With YouTube, people can:

  • Upload, tag and share videos worldwide

  • Browse millions of original videos uploaded by community members

  • Find, join and create video groups to connect with people who have similar interests

  • Customize the experience by subscribing to member videos, saving favorites, and creating playlists

  • Integrate YouTube videos on websites using video embeds or APIs

  • Make videos public or private—users can elect to broadcast their videos publicly or share them privately with friends and family upon upload


Features l.jpg
Features

  • Video Embedding

    • MySpace

    • Blogs

    • Other online sites

  • Public or Private Videos

    • Choose who you want to see your videos

  • Subscriptions

    • Select a favorite user and keep track of their newest uploads


Online advertising l.jpg
Online Advertising

  • Online market steadily rising

  • Consumers spending more time on Web

    • Shopping, Networking, Etc.

  • Companies shifting budget away from TV advertising and towards online video market

  • More opportunities for video sharing and advertising sites


Video sharing l.jpg
Video Sharing

  • Business and Personal usage

    • Business

      • Promote products

      • Advertise services

    • Personal

      • Share videos with friends and family

      • Promote yourself

      • Find products and services


Demographics l.jpg
Demographics

  • Users 18-49 years old

    • Wide demographic

    • There is something for everyone

  • Over 70,000 video uploads daily

  • More than 100 million video streams a day

  • 60% of all videos watched online are viewed through YouTube


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Competition

  • Major Competitors:

    • MSN Video

    • Google Video

    • Yahoo

    • MySpace

  • YouTube has had the greatest overall rise in popularity between January and August of 2006


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YouTube vs. Google Video

  • Uploading

    • Free with YouTube profile

  • Advertisements

    • Banner Ads

  • Access

    • Categories and Tags

      • Videos are easily accessible

  • Appearance

    • Viewing page appears more visually stimulating

  • Uploading

    • Free with Google account

  • Advertisements

    • No ads

  • Access

    • Categories and Tags

      • Videos are easily accessible

  • Appearance

    • Viewing page is a bit outdated and very plain


Major differences l.jpg
Major Differences

  • More advertising on YouTube’s page

    • Banner Ads

    • Other videos

  • Less “clicking” with YouTube

    • Comments listed on the same page

    • Related videos appear in a sidebar

  • YouTube has a more modern appearance

  • YouTube has a larger customer base


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How Useful Is YouTube?

  • Advertising and Promotion

    • Maximum exposure to various audiences

    • Cost effective

      • Usage is free

  • Communication and Networking

    • Share videos with friends and coworkers

    • Interact with users worldwide

  • Entertainment

    • Some videos are just for laughs


Getting started l.jpg
Getting Started

  • Use any media device that can capture digital movies (No more than 10 minutes)

    • Camcorder, Digital Camera, Cell Phone

  • Copy the video onto a computer

  • Edit and save as a video file supported by YouTube (.AVI, .MOV, .MPG)

  • Signup for a free membership and create a profile

  • Begin uploading videos and creating tags for easy access


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