When in doubt, bring a dog. I brought two…. Literature/Anthropology Major Print Journalist Ithaca Times College Rag Freelance Journalist Marketing Tools American Demographics Engineering Various publications in the Healthcare Industry. Office of Web Communications
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I brought two…
Various publications in the Healthcare Industry
Office of Web Communications
Program Manager, Developer Relations
De Facto Blogger
Guest Speaker (apparently)Who is Lisa, anyway?
“…79% of our test users always scanned any new page they came across; only 16% read it word by word.”
Web Usability Expert, 1997
Nielsen says your text should be:
Are you ready for your manacles?
Audience matters even more
Less formal is fine (sometimes)
Do not get attached to your words (30% rule)
Think in terms of word-count (ask your designers)
Sometimes, even character-count!
Pithy (I hate that word)
Be creative and be smart…short does not equal dumbIt’s not really THAT bad.