When in doubt, bring a dog. I brought two…. Literature/Anthropology Major Print Journalist Ithaca Times College Rag Freelance Journalist Marketing Tools American Demographics Engineering Various publications in the Healthcare Industry. Office of Web Communications
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I brought two…
Various publications in the Healthcare Industry
Office of Web Communications
Program Manager, Developer Relations
De Facto Blogger
Guest Speaker (apparently)Who is Lisa, anyway?
“…79% of our test users always scanned any new page they came across; only 16% read it word by word.”
Web Usability Expert, 1997
cornell.edu statistics suggest that the average length of time users spend on the site is 4 minutes and 37 seconds.
My father would argue that this is not writing, but he reads the shampoo bottles in the shower…
Nielsen says your text should be:
Are you ready for your manacles?
Write tight(ly) the shampoo bottles in the shower…
Audience matters even more
Less formal is fine (sometimes)
Do not get attached to your words (30% rule)
Think in terms of word-count (ask your designers)
Sometimes, even character-count!
Pithy (I hate that word)
Be creative and be smart…short does not equal dumbIt’s not really THAT bad.